070 Shake 'Skin & Bones' by Noah Lee
Promonews - 26th Apr 2022
Noah Lee reunites with Danielle Balbuena - aka 070 Shake - to make his second mesmerizing and dreamlike video for the New Jersey-born rapper, following their marvellous collaboration on Nice To Have.
In the video Skin & Bones, Lee deconstucts the process of making the video for Skin & Bones, with meta-fictional layering of 070 Shake's own part of the process, and those of the extras that populate the set.
After the initial photographic studio set-up - inspired by The Master? - Shake engages in the big video set-piece, symbolically assuming weighty NFL-style shoulder-pad gear, and becoming drenched in studio rain. The extras of all shapes, sizes and ages take up their positions in different scenes as couples.
And then Lee brilliantly defies expectations again, in unexpected ways - both heartwarming and chilling.
This is his first video since signing with FRIEND in London for UK representation for music videos and commercials. The video, shot around Los Angeles is a co-production between FRIEND and HPLA.Â
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Promonews - 26th Apr 2022
Credits
Production/Creative
- Director
- Noah Lee
- Producer
- Ryan Hahn
- Production Company
- Hpla
- Production Company
- F
- Executive Producer
- Danny Herman
- Executive Producer
- Ryan Hahn
- Production Manager
- Janelle J Lee
Camera
- Director of Photography
- Patrick Golan
- Focus Puller
- Karim Belkasami
- 2nd AC
- Mackenzie Myers
- Loader
- Christobal M. Solorszano
Lighting/Grip
- Key Grip
- Tomislav Culina
Art
- Production designer
- Tyler Evans
- Art Director
- Angus Bernsen
Wardrobe
- Stylist
- Juliana Bassi
- Stylist
- Juliann McCandles
- Make-up
- Holly Sillius
Casting
- Casting director
- Harper Slate
Editorial
- Editor
- Noah Lee
Grading
- Colourist
- Kaitlyn Battistelli
- Colour grade company
- ES
Commission
- Label
- Def Jam Records
Promonews - 26th Apr 2022