Emmanuelle Soffé directs Poppy Ajudha's Playgod, a powerful pro-choice statement prompted by the recent Alabama abortion bill and other pressures on women’s freedom across the globe

The song questions the right of men to lay claim to women’s bodies, and Soffé's video grounds Ajudha’s anger in a series of low-lit scenes, with a chorus of women exploding into movement in time with the song’s ferocious chorus, making a physical expression of women’s grief and rage.

Elsewhere, scenes depicting Ajudha in Virgin Mary-esque stylings show the grief that even Mary herself feels for Christian ideologies being warped in the name of ‘God’, while a glitter-laden performance from the singer depicts the sanctity of the female body.

"When I first heard this track, with just a few hours to write a script, it struck me that the most powerful way to approach a video concept for a song like this was through simple and raw expression of emotion," says Soffé. "An expression of the emotion that we, as women, feel when we watch things like the Texas Heartbeat Act unfold on our screens. The horror and the grief we feel on behalf of our sisters (and trans/non-binary siblings) on the other side of the planet. The anger, the rage, the frustration, the helplessness. And the way that these powerful emotions unite us, bind us together, make us stronger and ever more determined for change.

"At its essence, the concept for this video is about Releasing. Releasing our and the collective trauma; a method of communicating not (just) with words, but with the heart."