Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Coldplay 'People Of The Pride' by Paul Dugdale

Rob Ulitski - 17th Mar 2022

Paul Dugdale directs an exhilarating promo for Coldplay's People Of The Pride, from latest album Music Of The Spheres, based upon the band's live show at the Climate Pledge Arena in Seattle last year

The video jumps between the high-octane live footage from the group's performance in Seattle, and an animated dystopian tale about an oppressed population rising up against an enigmatic overlord.

The use of glitchy effects and textures helps seamlessly bond the two distinct setups, and the retrofuturistic anime-inspired aesthetic gives the concept a universal, timeless feel. 

With revolution in its step, the video explores political tensions and the power of rising up against tyrannical establishments, in a visually spectacular package. 

Rob Ulitski - 17th Mar 2022


  • Animation
  • Live
  • Performance
  • Oppression
  • Retrofuturistic
  • Uprising

Popular content


Problem with this page? Let us know



Paul Dugdale
Simon Fisher
Production Manager
Bean Taylor
Production Coordinator
Millie Wrench


Director of Photography
James Rhodes


Impossible Brief


Offline Editor
Ben Wainwright Pearce
Offline Editor
Tom Watson
Online Editor
Richard Barney-Griffin


Steve Atkins

Other credits

Associate Director

Hayley Collett

Stage Manager

Tanya Person-Irby

Technical Manager

Bolke Burnaby Lautier

Camera Supervisor

Bobby Del Russo

Audio Mix

Rik Simpson

Mastered By

Randy Merrill

Lighting Designer

Sooner Routhier

Co-Creative Director

Misty Buckley

Special Thanks

Coldplay Crew

Special Thanks

Amazon Music

Special Thanks

Amazon Prime Video

Special Thanks

Climate Pledge Arena

Rob Ulitski - 17th Mar 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.
Submit your video