Coldplay 'People Of The Pride' by Paul Dugdale
Rob Ulitski - 17th Mar 2022
Paul Dugdale directs an exhilarating promo for Coldplay's People Of The Pride, from latest album Music Of The Spheres, based upon the band's live show at the Climate Pledge Arena in Seattle last year.
The video jumps between the high-octane live footage from the group's performance in Seattle, and an animated dystopian tale about an oppressed population rising up against an enigmatic overlord.
The use of glitchy effects and textures helps seamlessly bond the two distinct setups, and the retrofuturistic anime-inspired aesthetic gives the concept a universal, timeless feel.
With revolution in its step, the video explores political tensions and the power of rising up against tyrannical establishments, in a visually spectacular package.
Rob Ulitski - 17th Mar 2022
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Credits
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Production/Creative
- Director
- Paul Dugdale
- Producer
- Simon Fisher
- Production Manager
- Bean Taylor
- Production Coordinator
- Millie Wrench
Camera
- Director of Photography
- James Rhodes
Animation
- Animation
- Impossible Brief
Editorial
- Offline Editor
- Ben Wainwright Pearce
- Offline Editor
- Tom Watson
- Online Editor
- Richard Barney-Griffin
Grading
- Colourist
- Steve Atkins
Other credits
Associate Director
Hayley Collett
Stage Manager
Tanya Person-Irby
Technical Manager
Bolke Burnaby Lautier
Camera Supervisor
Bobby Del Russo
Audio Mix
Rik Simpson
Mastered By
Randy Merrill
Lighting Designer
Sooner Routhier
Co-Creative Director
Misty Buckley
Special Thanks
Coldplay Crew
Special Thanks
Amazon Music
Special Thanks
Amazon Prime Video
Special Thanks
Climate Pledge Arena
Rob Ulitski - 17th Mar 2022