Nick Peers 'A Different Drum' by Ali Sofi
Rob Ulitski - 4th Mar 2022
Ali Sofi directs an environmentally-focused music video for musician Nick Peers.
Visualising the pressing urgency and importance of protecting the wonders of our planet, the video combines 2D frame-by-frame animation and traditionally painted textures, to plea with viewers to consider the impact of our collective carbon footprint.
The video emphasises the contrast between nature and man-made pollution, whilst cleverly using overlays to encourage understanding of our proximity to the earth and responsibility.
The stripped-back colour palettes and moving imagery drive home the crucial environmental themes, and highlight the need for collective change.
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Rob Ulitski - 4th Mar 2022
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Credits
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Production/Creative
- Director
- Ali Sofi
- Producer
- Jade Duncan-knight
- Production Company
- P
- Music
- Nick Peers
Art
- Audio Mastering
- Gethin John, Hafod Mastering
Animation
- Animation Director
- Ali Sofi
- Animator
- Charlotte Strike
- Animation Company
- Partizan Studio
Commission
- Commissioner
- Nick Peers
Rob Ulitski - 4th Mar 2022