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Alekxandr 'Sunflower' by Alekxandr & Jane Moriarty

Promonews - 4th Nov 2021

Alekxandr teams up with Jane Moriarty to co-direct a one-shot journey from romantic optimism to an emotional storm.

As the singer-songwriter performs to camera what appears to be a cozy interior, altered lighting offers suggestions of what is coming later on - light and shade turns to wind and rain, as Alekxandr uses the camera to reflect volatile emotions of grief.

Filmed at Southwark's Platform Art Studio - where the song was written a year ago - the environment around Alekxandr's performance, created by artist-in-residence Harry Whitelock,  is of a painter working to conjure their muse whilst using colours that suggest the flower of the songtitle.

Alekxandr has been directing and producing his own visuals since he made his debut in 2018 with the evocative a l t c r y s t a l s. He says: “We wanted to make the elements rage indoors to express how dramatically your inner life can change regardless of what's happening outside”.

Co-director Jane Moriarty adds: “I wanted to centralise Alekxandr’s performance and connection to the camera. We both come from a theatre background, so having all the lighting, production and performance elements happening live, with no room to fix anything in post was a challenge we totally embraced."

Promonews - 4th Nov 2021

Tags

  • New Directors
  • One shot video
  • Pop

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Credits

Production/Creative

Director
Alekxandr
Director
Jane Moriarty
Producer
Alekxandr
Production Company
Alekxandr
Executive Producer
Alekxandr
Production Manager
Izzy Thurston

Camera

Director of Photography
Oscar Partridge
Focus Puller
Mike Simpson

Lighting/Grip

Gaffer
Charlie Ring

Art

Art Director
Harry Whitelock

Wardrobe

Wardrobe
Ann Demeulemeester

Grading

Colourist
Stepan Kozlov
Grading company
Focal

Commission

Label
Dont Make This Weird

Promonews - 4th Nov 2021

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