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404 Guild 'Shortwave' by Eager

Rob Ulitski - 27th Oct 2021

Eager directs a volatile animated promo for 404 Guild's Shortwave, one of the four new tracks released on the group's new EP, Guild Three: Open Water

Framed by footage of an older man listening to the track on a shortwave radio - the only live action segments of the concept - the bulk of the video is an intense, stimulating mirage of colour, texture and forms. The use of perspective and varied art disciplines creates a hypnotic experience, with a perpetually refreshing aesthetic.

"The visual language of the video is heavily influenced by the unnerving, restless energy of the track," says Eager - aka Ben Eager - who employs his painterly style over live action footage of the band performing. "The name of the track itself, Shortwave, became an important point of reference throughout." 

 

Rob Ulitski - 27th Oct 2021

Tags

  • Animation
  • Hip Hop
  • Abstract
  • artistic
  • conceptual

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Credits

Production/Creative

Director
Eager
Producer
Eager

Casting

Lead actor
Roger Tonge

Editorial

Editor
Eager

Grading

Colourist
Natalia Jaeger

Commission

Label
Dirty Hit

Misc

Animation
Eager

Other credits

Colouring Assistants – Kitty Glavin, Sheona Turnbull, Tommy F. Cameron

Live Action Filmed By – Iba Genestier

Mgmt – Cal McRae

Rob Ulitski - 27th Oct 2021

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