Promonews - 27th Sept 2021

From dressing room to centre stage, directing duo Machine Operated take Lucky Daye's soulful lyrics and demonstrate the complexities of relationships and fame in their bold new video for Over.

Filmed in Mexico City, the directing duo have created a world of high glamour and luxury that revolves around the star-like figure of Daye. But he's increasingly trapped within this guilded cage, as the repetitive demands of stardom start to catch up with him.

Overseeing this is a mysterious woman played by Jordyn Woods. Is she the love of his life, his Fairy Godmother, or Daye's puppetmaster, pulling his strings?

Machine Operated create scenarios to establish an aesthetic that is dreamily luxurious, yet fraught with danger, including a bravura 'fashion show' sequence. And the ambivalence of Woods's role is maintained until the end, as she turns back the hands of time on her diamond-encrusted watch, joins him through his adventures, and finally leads him by the hand to a stage - where she leaves him almost fully exposed.  

PRO Credits


DirectorMachine Operated
ProducerAna Cardona
ProducerConstanza Pérez
Production CompanyPulse Films
Executive ProducerRik Green
Production ServicesVioleta Films
Line ProducerMarisol Buenaventura
1st ADSebastián Sedas
Director of PhotographyAngello Faccini
Focus PullerSergio García
Art DirectorEmília Dávila
Stylist (Artist)Alexander-Julian Gibbson
Stylist (Artist)Monica Neumaier
Hair & Make-upEliud Tarín
EditorMike Spagnoli
EditorSam Allen
Editing companyKatana Post
ColouristLoren White
Lead actorJordyn Woods
CommissionerDanna Takako
Other creditsUnit Production Manager: Anwar Tejeda Production Coordinator: Adriana Hernández Key PA: Mariana Tames PA: Hugo Rul Runner: Ernesto Gutiérrez 2AD: Alejandro Cervantes Decorator: Maria Cecilia Giovanini Art Coordinator: Tamara Puga Art Assistants: Pamela Arredondo, Adela Herrera Wardrobe Assistant: María Teresa Tellez Make Up + Hair Asst.: Yesica Lopez Queta Rojas Model Agency: Diego Rojas + Mafer Alvarez Casting By: Masaal Casting Casting Director: Carlos Masaal VTR, DIT + Streaming: Recpause VTR: Miguel Patiño, Erick Paz Data Manager: Rodrigo Núñez Sound Mixer: Héctor Arroyo Acting Coach LA: Tamara Perry Acting Coach MX: Carlos Lozada Titles: Undercard Keep Cool: Josh Bloom Management: Sam Watters, Tee Lindsay

Promonews - 27th Sept 2021

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Machine Operated join Pulse Films

Pulse Films have announced the signing of directing duo Machine Operated, who have directed videos for Greentea Peng, Rejjie Snow and others, to its music video roster. 

Promonews - 5 months ago

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