From dressing room to centre stage, directing duo Machine Operated take Lucky Daye's soulful lyrics and demonstrate the complexities of relationships and fame in their bold new video for Over.Filmed in Mexico City, the directing duo have created a world of high glamour and luxury that revolves around the star-like figure of Daye. But he's increasingly trapped within this guilded cage, as the repetitive demands of stardom start to catch up with him.Overseeing this is a mysterious woman played by Jordyn Woods. Is she the love of his life, his Fairy Godmother, or Daye's puppetmaster, pulling his strings?Machine Operated create scenarios to establish an aesthetic that is dreamily luxurious, yet fraught with danger, including a bravura 'fashion show' sequence. And the ambivalence of Woods's role is maintained until the end, as she turns back the hands of time on her diamond-encrusted watch, joins him through his adventures, and finally leads him by the hand to a stage - where she leaves him almost fully exposed.
Promonews - 27th Sept 2021