Rob Ulitski - 28th May 2021

Femke Huurdeman celebrates the power of self-love in her splendid promo for Sigrid's Mirror. 

Each and every vignette in the video is dazzingly art-directed, and could have easily been ripped from the pages of a high fashion magazine. The visual has a distinctly fashion-forward and dynamic aesthetic, with a fun, idiosyncratic energy. 

Sigrid is the main attraction here, of course. Her charming personality and passionate performance ties everything together in a polished yet relaxed manner. 

"This is the journey of finding your core, coming to terms with who you are," explains Huurdeman. "Radiating this from oneself is at the heart of the concept of the video."

PRO Credits


DirectorFemke Huurdeman
ProducerKaren Sauri
ProducerChristy Alcaraz
Production CompanyCANADA
Executive ProducerOscar Romagosa
Production ManagerAngela Gomez-alba
1st ADGemma Sellares
Director of PhotographyMarc Miró
Art DirectorElena Ponsoda Segura
CastingLane Casting
EditorLuis Murua
Grading companyMarc Morató
Post production companyEighty4
Post ProducerAlvaro Posadas, @canada
CommissionerLaura Clayton
LabelUniversal Music Operations
Other creditsGraphic Design: Judit Musachs Sound Design: Canarby Studio

Rob Ulitski - 28th May 2021

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