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Sigrid 'Mirror' by Femke Huurdeman

Rob Ulitski - 28th May 2021

Femke Huurdeman celebrates the power of self-love in her splendid promo for Sigrid's Mirror. 

Each and every vignette in the video is dazzingly art-directed, and could have easily been ripped from the pages of a high fashion magazine. The visual has a distinctly fashion-forward and dynamic aesthetic, with a fun, idiosyncratic energy. 

Sigrid is the main attraction here, of course. Her charming personality and passionate performance ties everything together in a polished yet relaxed manner. 

"This is the journey of finding your core, coming to terms with who you are," explains Huurdeman. "Radiating this from oneself is at the heart of the concept of the video."

 

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Rob Ulitski - 28th May 2021

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Femke Huurdeman
Producer
Karen Saurí
Producer
Christy Alcaraz Moyer
Production Company
Executive Producer
Oscar Romagosa
Production Manager
Angela Gomez-alba
1st AD
Gemma Sellares

Camera

Director of Photography
Marc Miró

Art

Art Director
Elena Ponsoda Segura

Editorial

Editor
Luis Murua

Grading

Colour grade company
Marc Morató

VFX

Post production company
Eighty4
Post Producer
Alvaro Posadas, @canada

Commission

Commissioner
Laura Clayton
Label
Universal Music Operations

Misc

Casting

Other credits

Graphic Design

Judit Musachs

Sound Design

Canarby Studio

Rob Ulitski - 28th May 2021

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