Rob Ulitski - 19th Apr 2021

James TW cycles through a series of idiosyncratic personas in Jack Willoughby's promo for Butterflies. 

Stepping into a photo booth, the artist transforms into an impressive range of characters, from all manner of time periods, styles and even universes... 

It's a fun-filled video that oozes tongue-in-cheek charm - and comments on the various personalities we all hide within ourselves. 

From the styling to the art direction and makeup, every facet of the video is on the same page, and it's an effective visual interpretation of the themes in the track.

PRO Credits


DirectorJack Willoughby
ProducerAmara Rossell
Production CompanyGreatcoat Films
Executive ProducerKareem Adeshina
1st ADClara Paris
Director of PhotographyPieter Snyman
Focus PullerJosh Tue
2nd ACErnie Griffiths
GafferJames Duffey
Art DirectorLottie Toon
WardrobeCelia Arias
Make-upNatasha Lawes
EditorJoseph Taylor
ColouristCaroline Morin
Grading companyWash
Director's RepresentationLas Bandas Be Brave
CommissionerAilsa Robertson
LabelIsland Records
Other creditsRunner - Sue King Production Assistant - Lorraine Brobby

Rob Ulitski - 19th Apr 2021

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