James TW cycles through a series of idiosyncratic personas in Jack Willoughby's promo for Butterflies. 

Stepping into a photo booth, the artist transforms into an impressive range of characters, from all manner of time periods, styles and even universes... 

It's a fun-filled video that oozes tongue-in-cheek charm - and comments on the various personalities we all hide within ourselves. 

From the styling to the art direction and makeup, every facet of the video is on the same page, and it's an effective visual interpretation of the themes in the track.