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James TW 'Butterflies' by Jack Willoughby

Rob Ulitski - 19th Apr 2021

James TW cycles through a series of idiosyncratic personas in Jack Willoughby's promo for Butterflies. 

Stepping into a photo booth, the artist transforms into an impressive range of characters, from all manner of time periods, styles and even universes... 

It's a fun-filled video that oozes tongue-in-cheek charm - and comments on the various personalities we all hide within ourselves. 

From the styling to the art direction and makeup, every facet of the video is on the same page, and it's an effective visual interpretation of the themes in the track.

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Rob Ulitski - 19th Apr 2021

Tags

  • Pop
  • Photo Booth
  • persona
  • Personality

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Credits

Production/Creative

Director
Jack Willoughby
Producer
Amara Rossell
Production Company
Greatcoat Films
Executive Producer
Kareem Adeshina
1st AD
Clara Paris

Camera

Director of Photography
Pieter Snyman
Focus Puller
Josh Tue
2nd AC
Ernie Griffiths

Lighting/Grip

Gaffer
James Duffey

Art

Art Director
Lottie Toon

Wardrobe

Wardrobe
Celia Arias
Make-up
Natasha Lawes

Editorial

Editor
Joseph Taylor

Grading

Colourist
Caroline Morin
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Ailsa Robertson
Label
Island Records

Other credits

Runner

Sue King

Production Assistant

Lorraine Brobby

Rob Ulitski - 19th Apr 2021

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