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Lava La Rue 'Magpie' by Milo Blake

Promonews - 2nd Mar 2021

Milo Blake creates an impressionistic celebration of London sub-cultures and a symbolic take on London history in his video for west London rapper, and NiNE8 COLLECTIVE founder Lava La Rue - set in a London Tube carriage.

Blake was inspired by the photography of Bob Mazzer, who chronicled late night journeys on the Tube in the 80s, collected in his book Underground. But he also particularly celebrates the London punk scene from a Black perspective.

The counter-balance on this intriguing Tube journey, populated by Lava and her crew of innovators is the the fat cat developer with his model building (and a chilling reference to Grenfell), the demo placards against oppression.   

"This journey finishes with a landing on the Magpie, a personification of the culmination of this history," Blake explains. "What the current crop of subcultures look like and how they might look in the future."

Promonews - 2nd Mar 2021

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Credits

Production/Creative

Director
Producer
Jordi Estapé
Production Company
EM Films
Production Manager
Jamie Tarr
1st AD
Danny Rumbelow 

Camera

Director of Photography
Rhys Warren
Focus Puller
Ethan Lodge
Steadicam
Mike Vega

Lighting/Grip

Gaffer
Brandon Quan

Other credits

Covid Supervisor

Matt Craig

2nd AD

Liam Wallace Cook

Cast

Giselle Massiah ,Divine Egbue, Krissie Heliodore, Wulu, Anthony Allgood

Stylist

Charlotte Moss @smokeytabboo

Styling Assistant

Martha White @martha2themax

MUA

Emma Regan

Casting

Cameron Culver

Casting Assistant

Eleanor Shaw

Editor

Arthur Parisi

Colorist

Rhys Warren

Production Designer

Jade Rache

Art Director

Emily England

Art Department Assistants

Jorge Higgins, Dorothy Dee, Josefine Lindmark, Kat Burke, Lou-Lilâ Masson-Lacroix

VFX

Patrick Finn, Renato Solca , Michael Duong

BTS Videography

Elif Gonen

Commisioner

Olivier Massey

Management

Milly Allen

Label

Marathon Artists

Promonews - 2nd Mar 2021

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