Promonews - 2nd Mar 2021

Milo Blake creates an impressionistic celebration of London sub-cultures and a symbolic take on London history in his video for west London rapper, and NiNE8 COLLECTIVE founder Lava La Rue - set in a London Tube carriage.

Blake was inspired by the photography of Bob Mazzer, who chronicled late night journeys on the Tube in the 80s, collected in his book Underground. But he also particularly celebrates the London punk scene from a Black perspective.

The counter-balance on this intriguing Tube journey, populated by Lava and her crew of innovators is the the fat cat developer with his model building (and a chilling reference to Grenfell), the demo placards against oppression.   

"This journey finishes with a landing on the Magpie, a personification of the culmination of this history," Blake explains. "What the current crop of subcultures look like and how they might look in the future."

PRO Credits


DirectorMilo Blake
ProducerJordi Estapé
Production CompanyEM Films
Production ManagerJamie Tarr
1st ADDanny Rumbelow 
Director of PhotographyRhys Warren
Focus PullerEthan Lodge
SteadicamMike Vega
GafferBrandon Quan
Other creditsCovid Supervisor - Matt Craig 2nd AD - Liam Wallace Cook Cast - Giselle Massiah ,Divine Egbue, Krissie Heliodore, Wulu, Anthony Allgood Stylist - Charlotte Moss @smokeytabboo Styling Assistant - Martha White @martha2themax MUA - Emma Regan Casting - Cameron Culver Casting Assistant - Eleanor Shaw Editor - Arthur Parisi Colorist - Rhys Warren Production Designer - Jade Rache Art Director - Emily England Art Department Assistants: Jorge Higgins, Dorothy Dee, Josefine Lindmark, Kat Burke, Lou-Lilâ Masson-Lacroix VFX - Patrick Finn, Renato Solca , Michael Duong BTS Videography - Elif Gonen Commisioner - Olivier Massey Management - Milly Allen Label - Marathon Artists

Promonews - 2nd Mar 2021

Related Content


Milo Blake signs to Spindle

Milo Blake, a director known for his emotionally visceral promos for artists such as Rachel Chinouriri, Kam Bu, Willow Kayne and prxz, has signed to the director's …

Rob Ulitski - 16 days ago


AWA '24/7' by Milo Blake

AWA's ode to marathon lovemaking gets a suitably sexy and sultry visual from Milo Blake, with added touches of humour.

Promonews - 4 months ago

Latest News