2nd AC

Rhys Warren

Slane directs a touching promo for&nbsp;Shaun Farrugia, exploring mental health and the struggle to reach out for help.&nbsp;The beachside video sees dancer/choreographer duo&nbsp;Emma Farnell Watson and&nbsp;Waddah Sinada perform an intimate routine, reflecting the push-pull of a relationship and the pressures of contemporary life.&nbsp;"The video&nbsp;is a dizzying, passionate, emotional tale of a man who refuses to seek help with his chronic anxiety," director Slane mentions. "Shaun anchors the film as we see him perform on the same blustery beach throughout."

United Kingdom

Waddah Sinada

Emma Farnell Watson

Suzi Grochala

Sam Thompson

Slane

David Gourlay

Papaya Films

Skye Goulding

Pilar Muro

Eliza Lewis

Anil Duru

Deniz Ersoy

Chrissy Hutton

Dan Moran

Polydor Records

Shaun Farrugia 'Vertigo' by Slane

Shaun Farrugia - Vertigo (Official Video)

BEDROOM direct&nbsp;an effervescent live action cartoon for singer-songwriter&nbsp;Chloe Moriondo - who knows how to do deal with no-good boyfriends&nbsp;Opening in a stark white studio environment, we see two eccentric characters drag a young man to a retrofuturistic shrink ray device -&nbsp;as Chloe watches on in amusement.[imgtoken data:1]The unfortunate male is zapped - and shrinks to a size where he can be picked up by Chloe and thrown in her&nbsp;eponymous purse - where he joins plenty of other miniaturized blokes. And then he has to be&nbsp;ready to fight for a place in the purse, in a vibrant, Fight Club-inspired battle.&nbsp;Imbued with the directing duo's sense of Noughties nostalgia and Gen Z perspective, it's a thoroughly entertaining showcase for the indefatigable Ms Moriondo, from start to finish.

Bedroom

COMPULSORY

Kiran Mandla

Henry Cristerna

Lee Fairweather

Mandee Mallonee

Alternate Side

Edwin Brawn

Amal Solomons

Evie Nuttgens

Oliver Pearson Pajtra

Laura Aguilera

Conrad Russell

Sasha Hilton

Marko Vrbos

Josh Mannox

Nisju

Megan Lee

Electric Theatre Collective

Dan Burch

Chloe Moriondo 'Plastic Purse' by BEDROOM

Plastic Purse - chloe moriondo (official music video)

Four friends go on a journey of exploration, in Elliot Simpson's promo for Sigala, David Guetta and Sam Ryder.&nbsp;After finding a mysterious map in a bottle washed up on the shore, the characters take several means of transportation to get close to their destination. But the payoff is more than worth it.&nbsp;Boasting feel-good vibes and a lively atmosphere, it's a great little video - and Sam Ryder's charming performance really ties the whole thing together.&nbsp;

Ruth Gonzalez

Edwin Elkington

Elliot Simpson

Jake Bishop

Park Village

Michael Lewin

Adam Booth

Nailah Blisset

Toni Tur

Karim

Philip Hambi

The Mill

Ewan Mcintosh

Jacob Mckee

Victoria Smit

Levi Alkan Bastien

Moses Urrieta

Sigala, David Guetta and Sam Ryder 'Living Without You' by Elliot Simpson

Sigala,-David-Guetta-And-Sam-Ryder-'-Living-Without-You'-by-Elliot-Simpson

Four hopeful actors audition for the role of a lifetime, in&nbsp;Slane's touching promo for Rhys Lewis.&nbsp;Showing the lead up to - and the eventual fallout from - an awkward casting session, we follow the journeys of four very different characters, with Lewis taking on one of the roles.&nbsp;A flurry of chaotic poses, faux-fight scenes and strange facial expressions ensues, with none of the character getting the role. In the end, they all head out to the city as a group, and live out their superhero fantasies together.&nbsp;Comedic and heartfelt, it's a great little video that ends on an optimistic note.[imgtoken data:1]&nbsp;"Creating the world for&nbsp;this video&nbsp;was a lot of fun," says Slane.&nbsp;"A cast of superheroes was the key part of the brief. So I came up with four superhero characters and developed their backstories, superpowers and costumes, paying homage to Kick-Ass."Taking inspiration from 80's TV shows, Rhys and I came up with [superhero team]&nbsp;The Midnight&nbsp;and worked backwards to create this fun video of four failed audition tapes. Concept to delivery happened in record time, so big shout to Pilar at Papaya and the amazing cast and crew."

Olivia Jessop

Caitlin Batchelor

Chloe Anderson

Hugo Holford

Craigh Boath

Morenike Besan

Oliver Pearson

Milly Grange-bennett

Weini Hale

Simon Lane

Rhys Lewis

Charlotte Bloomsbury As The Casting Director Assistant

Adam Rojko Vega As The Casting Director

Amelia Sammons As Ekow

Thulani Storm As Nova

Elizabeth Mcnally As Selene

Decca Records

Rhys Lewis 'Midnight' by Slane

Rhys-Lewis-'Midnigth'-by-Slane

Toby L rings in a bold new era of Foals with the textural promo for Life Is Yours.&nbsp;In a spacious studio setting, the band play in a circular formation, whilst red and blue lighting pulsates in various patterns.&nbsp;The lively performance is captured through fluid camera movements and ambitious perspectives, which amplifies the unique aesthetic.&nbsp;[imgtoken data:1]"The music lends itself to sudden tonal shifts and striking colours," says Toby L."I recently found myself watching Fantasia for the first time in some years and was hypnotised by the silouhettes and palette from the orchestra and conductor scenes - it felt like it’d be an appropriate jumping off point for placing a contemporary band performance within."We opted for setting them up in the round to showcase a different side to what you’d typically see from them onstage. Resonating with the song’s underlying theme, it’s a simplistic portrayal and embodiment of finding the light when battling through the dark."

Molly Ashman

Toby L

Katie Cooper

Up The Game

Jen Ivory

Jerzy Gudjonsson

Jonny Boomer

Josh Connolly

Sam Roffey

Mike Vega

Matt Farrant

Raul Menedez

Patrycja Cyan

Anastasiya Cherasyuk

Rebecca Hampson

Callum Pearson

Warner

Foals 'Life Is Yours' by Toby L

Foals-'Life-Is-Yours'-by-Toby-L

Tom Emmerson leads Col3trane through a satirical microcosm&nbsp;of the modern world - drawing on classical art&nbsp;for inspiration - in the mesmerising video for Logan Paul.&nbsp;Col3 wrote the song after attending one of social media personality-cum-boxer Paul's infamous parties in the Hollywood Hills - and Emmerson's video draws&nbsp;directly from the lyrics.Firstly, it's&nbsp;like Fight Club, as Col3trane walks through a basement full of pumped-up fighters; then its House Party, as he moves into the light, and a colourful pool party with a dazzling array of revellers. The contrast between the two is then&nbsp;brilliantly summarised in one split-screen shot.[imgtoken data:1]<blockquote>I drew inspiration from Renaissance art for the party and Baroque art for the fighting.&nbsp;&nbsp;&nbsp;&nbsp;</blockquote>"I wanted to create something that highlighted the utter absurdity of the TikTok era we live in; where e-boys with millions of followers go through sudden, intensive, almost monk-like, boxing training preparing to fight one another," says Emmerson.&nbsp;"I wanted to juxtapose the hedonistic (the party) with the cathartic (the fighting). Stylistically I drew inspiration from Renaissance art for the party and Baroque art for the fighting. No one does mass compositions better than the Renaissance painters and no one plays with shadows better the Baroque painters (specifically Caravaggio).""The split screen composition was directly inspired by Frans Francken the Younger’s 1633 painting Mankind's Eternal Dilemma, The Choice Between Virtue and Vice&nbsp;&nbsp;which depicts heaven, hell and earth in one epic cross-section. It all came together to form what I hope is one overwhelming sensory overload - capturing what it’s like to drift through a party feeling totally dissociated from one’s own surroundings."

United States

Sarah Molano

Joe Grey Adams

Oriol Ramis

Jai Durban

Alba Miquel Trillo

Tom Emmerson

Jamie Tarr

EM Films

Genis Serra

Jordi Estapé

Carles Paune

Paco Martin

Joan Roca

Roger Milian

Pau Garcia

Arnau Gracia

Andrea Casanovas Corral

Dan Levy

Rascal Post

Spirit View

Col3trane 'Logan Paul' by Tom Emmerson

Col3trane-'Logan-Paul'-by-Tom-Emmerson

Directing team Racer direct a vibrant multiformat visual for Artemas.&nbsp;The video for Real Life is saturated and nostalgic, evoking carefree early Noughties&nbsp;vibes with a playful and&nbsp;breezy aesthetic.&nbsp;Interweaving DV footage and animated assets, the video balances an&nbsp;anachronistic approach&nbsp;with a fresh perspective."The track reminded us of songs you would hear from early 2000s grunge bands when we were kids," say Racer. "So it was important to us to create a nostalgic world for Artemas and his friends to hang out in."The directors know their source material well, and it shows in the final project, which feels like it could have been plucked right from MTV back in the day.&nbsp;

Racer

OB Management

Theo Lalic

Kodak

Artemas 'Real Life' by Racer

Artemas--'Real-Life'-by-Racer

Pip + Lib weave a tale of power and revenge, in the splendidly entertaining promo for Mahalia's Roadside, featuring AJ Tracey.&nbsp;The video is set at Mahalia’s own burger stall - Mahalia's ‘Roadside Redemption’ - where she serves up a decent burger and chips, and where misbehaving men get their just desserts.Filled with summer vibes and playful performance from Mahalia and Aj, the directing duo execute a strong visual filled with&nbsp;colourful contrast&nbsp;and clever cuts, which&nbsp;push the vibrancy of the track’s sound.And Mahalia really enjoys doing some serious damage to the beloved wheels of a horrified&nbsp;'Softboi'.

Pip + Lib

Tia Varnnard

Freddie Barrass

Untold Studios

Nkem Egbuchiri

Affy Robani

Joe Nkadi

Jonquil Lawrence

Beth Roberts

Nomad Editing Company

Alexa Haywood at Free Agent UK

Kim Jarrett

Atlantic Records

Mahalia ft AJ Tracey 'Roadside' by Pip + Lib

Mahalia-Featuring.-Aj-Tracey-'Roadside'-by-Pip+lib

Emo teens, dark clothing, sad facial expressions, garage basslines... Tiktok sensation Pinkpantheress mines nostalgic early-Noughties vibes with breakout director Lauzza for her Soundcloud hit just for me.Like a Channel 4 TV show performance from 2001, Pinkpantheress&nbsp;performs in front of a crowd of deeply morose, baggy-clothed teenagers, supported by a DJ on decks playing her compact disc single, in a white-syc studio.[imgtoken data:1]&nbsp;Lauzza executes the tone to perfection with the soft edits, wide crowd shots, vignettes, and a lo-fi 480p quality that may have you reaching for the Settings button.Don't bother.&nbsp;Instead, just enjoy the poignant&nbsp;sight of young people&nbsp;recreating that rather less complicated world just before they were born.

Lauzza

Pinkpantheress

Jude Swan

Oniqur Rahman

Gizem Kuru

Ethan Lodge

William Crafts

Mari Esa

Molly Hayward

Karla Quinonez Leon

Rain Keene

Work Editorial

Craig Reeves @ Pickled

Alternative

Alt-Pop

Pinkpantheress 'Just For Me' by Lauzza

pinkpantheress - just for me (Official Video)

Florian Joahn sees double in his promo&nbsp;for MØ’s new single Kindness.Influenced by the classic George Michael and Mary J Blige vid for As, Joahn presents a perpetually spinning visual, interspersed with&nbsp;doppelgängers of&nbsp;Mø and a flurry of dancers.&nbsp;Hypnotic in its aesthetic, the use of oversaturated, contrasting colour palettes and bold visual effects develops into a maximalist visual feast.&nbsp;

Florian Joahn

Jordi Estapé

ISStudio

Kat Catteneo

Freddie Wright

Matt Craig

Lee Trigg

Yukki Yanase

Porsche Poon

Joelle D’Fontaine

Joseph Taylor

Phil J Wood

Alex Gregory

No.8

MØ 'Kindness' by Florian Joahn

MØ - Kindness (Official Video)

A young lad tries to win his ex-girlfriend back in Elliot Simpson's&nbsp;Groundhog Day-inspired promo for Shane Codd.&nbsp;The video for Always On My Mind follows the protagonist - played by&nbsp;Ben Harvey - as he keeps reliving the same Friday again and again, making the same mistakes until he decides to use the strange circumstances as a way of getting ahead of the game.&nbsp;Director Elliot Simpson&nbsp;thrives on surreal parallel timeline stories - as evidenced in the chart-topping video for <a href="https://www.promonews.tv/videos/2020/07/28/joel-corry-ft-mnek-head-heart-elliot-simpson/65825">Joel Corry x MNEK's Head &amp; Heart</a> last year - and he brings the same sense of magic and wonder to this video&nbsp;concept.&nbsp;

Ireland

Nailah Clair Blissett

Oliver Munks

Sonny Horwell

Lottie Toon

Maya James

Rebbeca Hampson

Ben Harvey

Dance

Electronic

Shane Codd 'Always On My Mind' by Elliot Simpson

Shane-Codd-'Always-On-My-Mind'-by-Elliot-Simpson

Potter Payper and M Huncho join forces in the explosive promo for Catch Up, directed by&nbsp;Darnell Depradine.&nbsp;Keeping things low-key in a empty warehouse, the video focuses purely on performance and styling, with both artists delivering quickfire raps to camera.&nbsp;Intermittently scattered with still frames and layered montage, the video maintains a breakneck pace throughout, matching the high-energy track and the trademark visual style Depradine is known for.&nbsp;"It was great to work with Potter and the team at Def Jam again - I think we all have a great understanding of each other and it's showing in our videos," says Depradine.&nbsp;"I want to give an honourable shoutout to the whole crew who did an amazing job of making this happen."

Darnell Depradine

Potter Payper ft M Huncho 'Catch Up' by Darnell Depradine

Rhys Warren

2nd AC

Videos featuring Rhys Warren

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