Cher Lloyd cleans up her act in her comeback video, directed by Raja Virdi.
Dimension 'Black Church' by Raja Virdi
Raja Virdi expands from his signature live performance promo style with this ambitious production for Dimension, shot in Peterborough Cathedral.
Dark narrative elements accompany a performance by the electronic artist in the remarkable space, shot in black and white to fit in with Dimension's trademark monochromatic visual style.
But there's also a rave-like energy to the piece, courtesy of a lighting rig of nearly 50 lights/strobes and a huge arena laser, designed by LD Thomas Mason-Smith. And a heavy lift drone carrying an Alexa Mini and Kowa Anamorphics captures the full scale of the location.
“I’ve worked with Dimension before, but this was the biggest video we’ve done so far. Essentially, we wanted to shoot an epic light show in a Cathedral. The song is massive. You can feel the energy in every beat so I wanted to create a lighting spectacle and visual imagery which would marry up to this.
"The shoot itself was intense but loved every second, it was a super long night shoot with a huge hard-working crew.
"I really enjoyed post-production on this one - a fantastic cut by Ed Cooper using all sorts of transitions and little effects to elevate particular shots. And the entire piece overall & the black and white grade pushed heavily by colourist Pete Oppersdorff and DOP James Rhodes. It certainly looks fantastic. It was a big job but we have most definitely created a great visual piece.”
|Production Company||Khona Productions|
|Production Company||Toma Productions|
|1st AD||Ato Yankey|
|Director of Photography||James Rhodes|
|Focus Puller||Ryan Parkins|
|2nd AC||Rhys Warren|
|Lighting Designer||Thomas Mason-Smith|
|Hair & Make-up||Carly Guy|
|Editing company||The Assembly Rooms|
|Lead actor||Michal Szpak, Anthony James, Zoey Kay, Bethany Bennett|
|Other credits||2nd AD: Laura Prast PA: Clara Butler, Anastasia Chabanova Drone Pilot: Adam Turner Drone Gimbal Op: Katya Pelhams-Wright Drone Company: The Helicopter Girls DIT: Sepehr Moshki Lighting Design Company: Dragonfly Lighting Desk Op: Andrew Leslie Laser Op: Danny Mace Spark: Simon Michalak Spark: Gareth Wharrier Spark: Brian Mandeville Runner Driver: Zuma Runner: Stephan Palaczky Runner: Andrea Sarcinelli BTS Photographer: Alex Rawson|
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