Promonews - 18th Feb 2021

Ethan + Tom put Shrink under the spotlight in their second video for the London singer-songwriter fka producer Vasser, aka Sam Breathwick.

While Ethan Barratt and Tom Gullum's video for Drowning kept Shrink virtually anomymous, picking him out in thermal-cam, Cut You Loose is more intimate and tender, with moments of black comedy. And when the spotlight falls upon Shrink he is likely to befall a difficult moment - and painful pratfall.

These metaphorical situations revolve around a sense of home, which is a place where Shrink is both comfortable but also close to surreal levels of danger. Riding a bicycle at night leads to a dramatic crash, and him becoming lost in memories leads to deeper water that threatens to overwhelm him.

Shot on an iPhone, the directors' visual signature is expressed through the suspenseful concept and instinctively musical edit. When that spotlight starts bouncing around in time to the drums you know there's trouble coming.

PRO Credits


DirectorEthan + Tom
ProducerElliot Zelmanovits
Production CompanyAcademy Films
Executive ProducerMaurizio Von Trapp
1st ADJess Horne
Director of PhotographyDylan Bruce
Focus PullerRory Tilford
2nd ACAshton Born
GafferFrederico Belloli
Art DirectorKatherine Burke
Make-upNiki Henry
EditorEthan Barrett
VFXMishal Memon
ColouristHenry Howard
Grading companyWash

Promonews - 18th Feb 2021

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