Vania Heymann and Gal Muggia pay homage to the plucky spirit of a lobster, in the brilliantly absurd promo for Dua Lipa's We're Good. 

Taken from the deluxe edition of hit album Future Nostalgia, this is a gentle and seductive track with a completely unexpected visual treatment by the Israeli directing duo that has brought us a number of modern classics, like Coldplay's Up&Up and Tove Lo's Glad He's Gone. 

Set within a dining hall aboard a luxury cruise liner, Dua is dressed head to toe in flapper fashion, performing to the passengers as they tuck into luxurious seafood dinners. From a lobster's perspective, we see it's friends being taken and boiled alive, before an unexpected tragedy gives it an unlikely shot at freedom, seemingly in cohorts with the artist at the very end.  

It's a striking and playful concept - putting a positive spin on a famous, indeed Titanic disaster - which is elevated by Misha Levchenko and team's opulent art direction and Marcell Rév's cinematography - not to mention the extensive visual effects.