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Dua Lipa 'We're Good' by Vania Heymann & Gal Muggia

Rob Ulitski - 16th Feb 2021

Vania Heymann and Gal Muggia pay homage to the plucky spirit of a lobster, in the brilliantly absurd promo for Dua Lipa's We're Good. 

Taken from the deluxe edition of hit album Future Nostalgia, this is a gentle and seductive track with a completely unexpected visual treatment by the Israeli directing duo that has brought us a number of modern classics, like Coldplay's Up&Up and Tove Lo's Glad He's Gone

Set within a dining hall aboard a luxury cruise liner, Dua is dressed head to toe in flapper fashion, performing to the passengers as they tuck into luxurious seafood dinners. From a lobster's perspective, we see it's friends being taken and boiled alive, before an unexpected tragedy gives it an unlikely shot at freedom, seemingly in cohorts with the artist at the very end.  

It's a striking and playful concept - putting a positive spin on a famous, indeed Titanic disaster - which is elevated by Misha Levchenko and team's opulent art direction and Marcell Rév's cinematography - not to mention the extensive visual effects. 

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Rob Ulitski - 16th Feb 2021

Tags

  • Pop
  • Titanic
  • Lobster
  • Absurd

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Credits

Production/Creative

Director
Vania Heymann
Director
Gal Muggia
Director
Vania Heymann & Gal Muggia
Producer
Natan Schottenfels
Production Company
Iconoclast
Production Company
Executive Producer
Natan Schottenfels
Production Manager
Daria Stepani
1st AD
Maria Khalpakhchi
1st AD
Gabe Blom

Camera

Director of Photography
Marcell Rév
Focus Puller
Ilya Vartanian
2nd AC
Tom Wong

Lighting/Grip

Gaffer
Valeriy Butkov

Art

Art Director
Misha Levchenko

Wardrobe

Wardrobe
Lorenzo Posocco
Hair
Anna Cofone
Make-up
Samantha Lau

Choreography

Choreographer
Charm La'Donna

Editorial

Editor
Gal Muggia

Grading

Colourist
Tal Baltuch

VFX

VFX
Vania Heymann
Post production company
Yambo Studio

Agent

Director's Representation

Commission

Commissioner
Katie Dolan
Label
Warner Uk

Other credits

Sound Design

Shlomi Attias

Storyboard

Maayan Shinar

Assistant Choreographer

Alex Clark

Dua Lipa Team:

Stylist Assistant

Juan Zenon

Tailor

Luis Cascante

BTS

Bryan Berrios, Tyrell Hampton

Production Service Kiev

Shelter.film

2nd Unit DP

Denys Lushchyk

Props

Rimma Medvedinska

1st AD

Maria Khalpakhchi

Head Of Bidding

Marina Karmolit

Production Manager

Max Matveev

Production Coordinator

Gena Shevchenko

PA

Eugenia Gotska, Eugeniy Larionov

Gaffer

Valeriy Butkov

1st AC

Sergey Terentyev

Playback

Oleksiy Gonyailo

Production Service NY

Walter Pictures

Line Producer Walter/NY

Courtenay Johnson

Production Manager

David Duque-Estrada

Production Coordinator

Lindsey Gardner

Art Director

Bennett Melley

On Set Dresser

Sarah Deaner

Leadperson

Mercury

Food Stylist/Set Dresser

Dan Normille

Set Build

Brad Hendrickson @ Ready Set Inc.

2nd AD

Dave Ebe

2nd AC/DIT

Tom Wong

VTR

Jose Segura

Gaffer

Lorenzo Pace

Best Boy Electric

Augustina Biasutto

Electric

Alex Blum

Key Grip

Danny Green

Best Boy Grip

Kevin Bacon

Grip

Lyon Taylor

Wardrobe Stylist

Aliana Galan

Wardrobe Assistant

Max Levitt

HMU Assistant

Mary Chipman, Bri Trischitta

Casting

Kate Antognini, Kristen Paladino

Covid Safety Officer

Jon Leccia

Medic

Emma Kading

PAs

Jon Rivera, Asafe Pereira, Haley Bolen, Bryan Janiczek, Andrew Francis, Gary St. John

PM

Courtenay Johnson

VFX

Tal Baltuch

Rob Ulitski - 16th Feb 2021

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