Rob Ulitski - 28th Jan 2021

Hannah Berry George explores growth and anxiety in her promo for Sody's Butterfly. 

Isolated in a darkened bedroom, Sody is shown stalking the four walls around her, desperate to break the cycle of fear and overwhelm that keep her contained in the space. The arrival of several butterflies spurs her into action, showing how caring for something or someone can help us walk out of the darkness and back into the light - especially profound in our current climate. 

Exploring metamorphosis and the ability to break free from our self-imposed limitations, the poignant video ends with Sody walking off-frame, ready to face the world and conquer the uncertainty that comes with modern life. 

The use of restrained camera movement and stuttered effects in the edit helps represent the cyclical nature of fear, beautifully elevated by Nathalie Pitters' understated yet intimate lighting.  

PRO Credits

Credits

DirectorHannah Berry George
ProducerOliver Falcon
Production CompanyOdelay Films
Executive ProducerBen Falk
1st ADGiselle Garcia Castro
Director of PhotographyNathalie Pitters
Focus PullerCatarina Scarpellini
2nd ACLou Macnamara
GafferLeopold Naessens
Art DirectorAsh Halliburton
WardrobeAdele Cany
HairEamonn Hughes
Make-upEmily Wood
EditorJames Stubbs
Editing companyFinal Cut London
ColouristJack McGinity
Grading companyCHEAT
Post ProducerNikki Porter
Director's RepresentationOB Management
CommissionerKat Catteneo
LabelSony Music

Rob Ulitski - 28th Jan 2021

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