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Sody 'Butterfly' by Hannah Berry George

Rob Ulitski - 28th Jan 2021

Hannah Berry George explores growth and anxiety in her promo for Sody's Butterfly. 

Isolated in a darkened bedroom, Sody is shown stalking the four walls around her, desperate to break the cycle of fear and overwhelm that keep her contained in the space. The arrival of several butterflies spurs her into action, showing how caring for something or someone can help us walk out of the darkness and back into the light - especially profound in our current climate. 

Exploring metamorphosis and the ability to break free from our self-imposed limitations, the poignant video ends with Sody walking off-frame, ready to face the world and conquer the uncertainty that comes with modern life. 

The use of restrained camera movement and stuttered effects in the edit helps represent the cyclical nature of fear, beautifully elevated by Nathalie Pitters' understated yet intimate lighting.  

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Rob Ulitski - 28th Jan 2021

Tags

  • Pop
  • poignant
  • Metamorphosis

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Credits

Production/Creative

Director
Hannah Berry George
Producer
Oliver Falcon
Production Company
Executive Producer
Ben Falk
1st AD
Giselle Garcia Castro

Camera

Director of Photography
Nathalie Pitters
Focus Puller
Catarina Scarpellini
2nd AC
Lou Macnamara

Lighting/Grip

Gaffer
Leopold Naessens

Art

Art Director
Ash Halliburton

Wardrobe

Wardrobe
Adele Cany
Hair
Eamonn Hughes
Make-up
Emily Wood

Editorial

Editor
James Stubbs
Editing company
Final Cut London

Grading

Colourist
Jack McGinity
Colour grade company

VFX

Post Producer
Nikki Porter

Agent

Director's Representation

Commission

Commissioner
Kat Catteneo
Label
Sony Music

Rob Ulitski - 28th Jan 2021

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