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slowthai ft A$AP Rocky 'MAZZA' by The Rest

Promonews - 8th Jan 2021

slowthai's latest banger MAZZA - featuring A$AP Rocky - gets an off-the-scale trippy and super-stylish visual treatment from regular collaborators The Rest, with the rappers in adjoining hotel rooms, dealing with the effects of munching on a couple of questionable apples.

Having directed some of slowthai's best-loved music videos - including BB, Gorgeous, Ladies and North Nights - and serving as his long-time creative directors - The Rest (that's Alex Motlhabane and Lewis Levi) have upped the ante on production design and VFX to overcome the difficulties of shooting in COVID times. 

The directing duo shot the artists in separate shoots in the UK and US, weaving their performances together by virtue of the coordinated looks of the rooms, frenetic shooting style with super-wide lenses, and the reality-warping VFX. The result is an insane trip of featuring bulging eyes, floating sofas and hallucinogenic room service, with two of the most watchable rappers on the planet.

THE REST:

Fear and Loathing in Las Vegas became a key reference point.

"The idea for the video took many different forms, no thanks to effects that COVID has had on the world. But we desperately didn’t want to make a video that felt like it was shot in two different countries during a pandemic (even though it had to be).

"Fear and Loathing in Las Vegas became a key reference point as it covers similar themes, namely going paranoid and hallucinating in a hotel room. Visually, we wanted to build and elevate on the work we’ve been doing with slowthai and looked to the strong punchy colours from some of our favourite films like Jeunet & Caro’s Delicatessen, Wes Anderson’s The Grand Budapest Hotel and Hype Williams’ more playful music video work from the late 90s and early 2000's.

"Both artists went all out and totally committed to their performances and the creative of the video which served the vision brilliantly."

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Promonews - 8th Jan 2021

Tags

  • Pick of the Day
  • VFX
  • Hip Hop
  • Hotel room

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Credits

Production/Creative

Director
The Rest
Producer
Andy Picton
Production Company
Executive Producer
Rik Green
1st AD
Josh Tue
1st AD
Mecca Don Villain

Camera

Director of Photography
Pieter Snyman
Director of Photography
Ben Carey
Focus Puller
Josh Tue
2nd AC
Kitt Sullivan
Focus Puller
Carey Hu
2nd AC
Jade Alexia
Steadicam
Tommy McMahon
Steadicam
Austin Castelo

Lighting/Grip

Gaffer
James Duffy
Gaffer
Rome Petersson

Art

Art Director
Froude Studio
Art Director
Analogue Space
Art Director
Izzy Garcia

Wardrobe

Wardrobe
Daniel Pacitti
Wardrobe
Matthew Henson
Wardrobe
Crystal Geller
Costume designer
Hollie Peck

Editorial

Editing company
Glassworks

Grading

Colourist
Jonny Thorpe
Colour grade company
Glassworks

VFX

VFX
Jeremy Ngatho Cole
Post production company
Glassworks
Post Producer
Athene Xenia Aristocleous

Agent

Director's Representation

Other credits

UK Team

Trainee

Spark

Sam Crook

Costume Design

Hollie Peck

Hotel Porter

Nathaniel Williams

Casting

Bard Krasniqi @ Road Casting

3D Artist

Spirit.View

US Team

Coordinator

Spark

Alex Felder, Swing Daniella, Carmel Berg

Tech Coordinator

Joshua Douglas

Leadman

Malcolm A Davis II

Set Dresser

Dena Winter, Mario Alonso

Set Carpenter

Chris Toro

PA

Ben Wiseman, Andie Rapavy

Casting Director

Jonny Problem

Special Thanks

Sean Whalen, Konduit NYC & Be Electric Studios

Promonews - 8th Jan 2021

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