Promonews - 8th Jan 2021

slowthai's latest banger MAZZA - featuring A$AP Rocky - gets an off-the-scale trippy and super-stylish visual treatment from regular collaborators The Rest, with the rappers in adjoining hotel rooms, dealing with the effects of munching on a couple of questionable apples.

Having directed some of slowthai's best-loved music videos - including BB, Gorgeous, Ladies and North Nights - and serving as his long-time creative directors - The Rest (that's Alex Motlhabane and Lewis Levi) have upped the ante on production design and VFX to overcome the difficulties of shooting in COVID times. 

The directing duo shot the artists in separate shoots in the UK and US, weaving their performances together by virtue of the coordinated looks of the rooms, frenetic shooting style with super-wide lenses, and the reality-warping VFX. The result is an insane trip of featuring bulging eyes, floating sofas and hallucinogenic room service, with two of the most watchable rappers on the planet.

THE REST:

Fear and Loathing in Las Vegas became a key reference point.

"The idea for the video took many different forms, no thanks to effects that COVID has had on the world. But we desperately didn’t want to make a video that felt like it was shot in two different countries during a pandemic (even though it had to be).

"Fear and Loathing in Las Vegas became a key reference point as it covers similar themes, namely going paranoid and hallucinating in a hotel room. Visually, we wanted to build and elevate on the work we’ve been doing with slowthai and looked to the strong punchy colours from some of our favourite films like Jeunet & Caro’s Delicatessen, Wes Anderson’s The Grand Budapest Hotel and Hype Williams’ more playful music video work from the late 90s and early 2000's.

"Both artists went all out and totally committed to their performances and the creative of the video which served the vision brilliantly."

PRO Credits

Credits

DirectorThe Rest
ProducerAndy Picton
Executive ProducerRik Green
1st ADJosh Tue
1st ADMecca Don Villain
Director of PhotographyPieter Snyman
Director of PhotographyBen Carey
Focus PullerJosh Tue
Focus PullerCarey Hu
2nd ACKitt Sullivan
2nd ACJade Alexia
SteadicamTommy Mcmahon
SteadicamAustin Castelo
GafferJames Duffy
GafferRome Petersson
Art DirectorFroude Studio
Art DirectorAnalogue Space
Art DirectorIzzy Garcia
WardrobeDaniel Pacitti
Costume designerHollie Peck
WardrobeMatthew Henson
WardrobeCrystal Geller
Editing companyGlassworks
ColouristJonny Thorpe
Grading companyGlassworks
Post production companyGlassworks
Post ProducerAthene Xenia Aristocleous
VFXJeremy Ngatho Cole
Other creditsUK Team - Trainee: Ishraq Baig Spark: Sam Crook Costume Design: Hollie Peck Hotel Porter: Nathaniel Williams Casting: Bard Krasniqi @ Road Casting 3D Artist: Spirit.View US Team - Coordinator: Evan Lane Spark: Alex Felder, Swing Daniella, Carmel Berg Tech Coordinator: Joshua Douglas Leadman: Malcolm A Davis II   Set Dresser: Dena Winter, Mario Alonso Set Carpenter: Chris Toro PA: Ben Wiseman, Andie Rapavy   Casting Director: Jonny Problem Special Thanks: Sean Whalen, Konduit NYC & Be Electric Studios

Promonews - 8th Jan 2021

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