slowthai ft A$AP Rocky 'MAZZA' by The Rest
slowthai's latest banger MAZZA - featuring A$AP Rocky - gets an off-the-scale trippy and super-stylish visual treatment from regular collaborators The Rest, with the rappers in adjoining hotel rooms, dealing with the effects of munching on a couple of questionable apples.
Having directed some of slowthai's best-loved music videos - including BB, Gorgeous, Ladies and North Nights - and serving as his long-time creative directors - The Rest (that's Alex Motlhabane and Lewis Levi) have upped the ante on production design and VFX to overcome the difficulties of shooting in COVID times.
The directing duo shot the artists in separate shoots in the UK and US, weaving their performances together by virtue of the coordinated looks of the rooms, frenetic shooting style with super-wide lenses, and the reality-warping VFX. The result is an insane trip of featuring bulging eyes, floating sofas and hallucinogenic room service, with two of the most watchable rappers on the planet.
Fear and Loathing in Las Vegas became a key reference point.
"The idea for the video took many different forms, no thanks to effects that COVID has had on the world. But we desperately didn’t want to make a video that felt like it was shot in two different countries during a pandemic (even though it had to be).
"Fear and Loathing in Las Vegas became a key reference point as it covers similar themes, namely going paranoid and hallucinating in a hotel room. Visually, we wanted to build and elevate on the work we’ve been doing with slowthai and looked to the strong punchy colours from some of our favourite films like Jeunet & Caro’s Delicatessen, Wes Anderson’s The Grand Budapest Hotel and Hype Williams’ more playful music video work from the late 90s and early 2000's.
"Both artists went all out and totally committed to their performances and the creative of the video which served the vision brilliantly."
|Production Company||Pulse Films|
|Executive Producer||Rik Green|
|1st AD||Josh Tue|
|1st AD||Mecca Don Villain|
|Director of Photography||Pieter Snyman|
|Director of Photography||Ben Carey|
|Focus Puller||Josh Tue|
|Focus Puller||Carey Hu|
|2nd AC||Kitt Sullivan|
|2nd AC||Jade Alexia|
|Art Director||Froude Studio|
|Art Director||Analogue Space|
|Art Director||Izzy Garcia|
|Costume designer||Hollie Peck|
|Post production company||Glassworks|
|Post Producer||Athene Xenia Aristocleous|
|VFX||Jeremy Ngatho Cole|
|Director's Representation||Pulse Films|
|Other credits||UK Team - Trainee: Ishraq Baig Spark: Sam Crook Costume Design: Hollie Peck Hotel Porter: Nathaniel Williams Casting: Bard Krasniqi @ Road Casting 3D Artist: Spirit.View US Team - Coordinator: Evan Lane Spark: Alex Felder, Swing Daniella, Carmel Berg Tech Coordinator: Joshua Douglas Leadman: Malcolm A Davis II Set Dresser: Dena Winter, Mario Alonso Set Carpenter: Chris Toro PA: Ben Wiseman, Andie Rapavy Casting Director: Jonny Problem Special Thanks: Sean Whalen, Konduit NYC & Be Electric Studios|
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