Rob Ulitski - 18th Dec 2020

Jackson Ducasse directs a love letter to the power of friendship, in his heartfelt promo for Amy Macdonald. 

The video for Fire celebrates the people who make us tick and allow us to be ourselves when we're around them, and follows a pair of young adults navigating their way around relationships and a turbulent, ever-changing world. 

Breezy and poignant, the performances are naturalistic and explore the various identities we choose to suit different situations, and the confidence that comes with uncovering our true selves as we transition to adulthood. 

DoP Anna Patarakina mirrors the themes of the concept with spontaneous camera movement and energetic set pieces, creating an overarching, feel-good vibe with an optimistic ending. 

PRO Credits

Credits

DirectorJackson Ducasse
ProducerTom Sweetland
Production CompanyClouded Vision
Director of PhotographyAnna Patarakina
Focus PullerHenry Owen
GafferNoah Furrer
Art DirectorAimee Meek
WardrobeNatalie Read
EditorLiz Adams
ColouristAlex Gregory
Grading companyThe Mill
CommissionerFaye H Purcell
LabelBMG
Other creditsMakeup: Jess Cheatham Makeup: Lucy Gibson

Rob Ulitski - 18th Dec 2020

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