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HYYTS 'SOS' by Pip + Lib

Rob Ulitski - 30th Nov 2020

Pip + Lib explore mental health and the stigma of speaking out, in their touching visual for HYYTS. 

In a nondescript pub, inhabited by a handful of regulars and an increasingly angsty bartender, karaoke night is in full swing. Adam from HYYTS is next up on-stage, singing along to barely readable lyrics on an old computer monitor. 

The poignant performance is in striking contrast to the emotionless audience, who represent a society that still very much believe in the idea of keeping a stiff upper lip and hiding any emotion. 

It's a beautifully minimalist piece, enhanced by the everyday, universal setting, and the Glaswegian pop duo's ability to visualise a whirlwind of emotion in a single glance or dance move. Emanating a sense of freedom and acceptance, the pair's interaction and support throughout the performance is refreshing and highly relevant, resulting in an unforgettably powerful concept. 

"We're really proud of the video we've made for SOS and even more proud to have debuted it on @brothersinarmsscotland," comment HYYTS. "We wrote SOS about mental health and specifically the stigma amongst men that comes attached to reaching out to other men for help so it's the perfect place to share the video for the first time." 

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Rob Ulitski - 30th Nov 2020

Tags

  • Performance
  • Pop
  • Mental health
  • Support
  • Pub
  • Karaoke

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Credits

Production/Creative

Director
Pip + Lib
Producer
Production Company
BELIEVE MEDIA
Executive Producer
1st AD
Chris Malin

Camera

Director of Photography
Murren Tullett
2nd AC
Tom Forrister
Focus Puller
Barney Coates

Lighting/Grip

Gaffer
Sam Alberg

Art

Art Director
Jonquil Lawrence

Wardrobe

Stylist (Cast)
Sara Mtimet
Hair & Make-up
Alice Dodds

Editorial

Editor
Rob McGuire

Agent

Director's Representation

Commission

Commissioner
Dominic Mckiernan
Label
Warner Records

Other credits

Marketing Manager

George Simpson

A&R

Holly Manners

Runner

Zoe Gunn

Spark

Jamie Hitchens

Trainee

Marina Lewin-Richter

Sound

Matt Greig

H&M Assist

Shani Mushington

Rob Ulitski - 30th Nov 2020

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