Rob Ulitski - 25th Nov 2020

Myles Whittingham directs a very personal story of survival in his promo for Bugzy Malone's Don't Cry, featuring Dermot Kennedy. 

Alluding to Malone's near-fatal crash back in March - which left the artist with life-threatening injuries - the concept is presented as two parallel storylines, one anchored in realism and one in fantasy. 

Representing the fine line between life and death, we see a vicious boxing match, with Bugzy battling against a more powerful opponent, then cutting to see him fighting for his life for real, surrounded by paramedics and flashing blue lights. 

Matthew Taylor's cinematography is outstanding, aesthetically dividing the two vignettes through the use of contrasting camera movements and strong colour palettes. The boxing match in particular is suitably impactful - directed, shot and edited to be as cinematically brutal as possible. 

Action-packed, high energy and beautifully crafted, it is a visceral experience which is also reflective - with Kennedy adding his vocals from a hospital corridor, as if he is waiting for news about Bugzy. 

PRO Credits


DirectorMyles Whittingham
ProducerNilante Ebun-Cole
Production CompanyElixir Pictures
Executive ProducerHenrietta Lee
Production ManagerAlex Kendal
1st ADSam Waddington
Director of PhotographyMatthew Emvin Taylor
Focus PullerBernin Isaac
2nd ACMarco Gonçalves
GafferOllie Riches
Production designerAnthony Neale
WardrobeSereeta Venkanah
Make-upAmber Pitkin
EditorRemi Aaron
ColouristAlex Gregory
Colour grade companyThe Mill
Post ProducerNilante Ebun-Cole
VFXLuke Dixon
Director's RepresentationElixir Pictures
Other credits2nd AD: James Matthew-Read Sparks: Gary Saunders, Kristof Szentgyorgyvary Trainee Spark: Sam Humphries DIT: John Miguel King Art director: Paul Couturier Set Decorator: Fingal Green MU Assistant: Harjit Minhas Colour Producer: Judit Jakli Runners: Queen Banerbie, Tanaka Chigwanda, Tyson Douglas, Toby Barber Catering: Wooden Spoon Cast: Mia Blanco (Ring girl); Gabrielle (Girlfriend); Best Igwe (Boxer) Fight Coordinator: Elliot Murray (Take 3 Agency) Casting Directors: Police Car Hire UK, Ola Christian At Levile,, Mia Blanco

Rob Ulitski - 25th Nov 2020

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