Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

AK Sports 'Houdini' by Conall O'Brien

Rob Ulitski - 23rd Nov 2020

Conall O'Brien directs a 90's video game-inspired promo for AK Sports, where frustrated clubbers deprived of their usual fun  in the year of Covid, can finally get some club kicks.   

O'Brien presents a virtual experience, in old school videogame form for Houdini, which takes us through the ritual and routine of a big night out, with a lot of nostalgia and a fair amount of humour thrown in - with the mysterious AK as our guide and mentor.

Reminiscent of a very specific moment in time, where the advent of technology clashed with retrofuturism, the aesthetic is a refreshing takes on 90's aesthetics, with a nostalgic injection of social nostalgia. 

"Made entirely during the first lockdown, the film is inspired by old playstation games and the London nightlife scene a lot of us are missing right now," says O'Brien. "So we decided to bring the party to your computer screen and fuse the two together inside a Matrix-esque simulation." 

Just be careful not to overdo it... 

Rob Ulitski - 23rd Nov 2020


  • Animation
  • New Director
  • Club

Popular content


Problem with this page? Let us know



Conall O'Brien
Conall O'Brien


Ed Chappell

Rob Ulitski - 23rd Nov 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.
Submit your video