Promonews - 2nd Oct 2020

Gracey and Alexander 23 confront the ubiquitous aspects of our screen-dominated culture in Fiona Jane Burgess's snappy, VFX-fired video for Like That.

Switching between the real world and cyber space, courtesy of location, studio and greeenscreen shoots, the serious theme is wrapped within the conventional framework of a slick, upbeat pop video, powered by Gracey's winning presence.  

"We live in a world where we are constantly being watched and observed," comments Burgess. "We are monitored and analysed with the increasing threat of 'cancel culture' if we make one wrong comment. Whether it’s via digital surveillance cameras or our online interactions, it has become impossible to avoid being observed.

"This music video comments on the voyeuristic nature of the world we inhabit, and enters a virtual reality that sees Gracey and Alexander 23 stuck in cyber space. In this futuristic sci-fi world, we can change where we are just 'like that'..."

PRO Credits

Credits

DirectorFiona Jane Burgess
ProducerFrankie Willcock
Executive ProducerMary Calderwood
1st ADJack Meredith
Director of PhotographyEoin McLoughlin
Focus PullerJames Wicks
2nd ACJomar O'Meally
GafferLeon Pyszora
Art DirectorMeryn Cobbin
WardrobeCora Delaney
Make-upAbbie May
EditorRich Woolway
ColouristRich Fearon
Grading companyBlack Kite Studios
VFXFelix Geen
VFXMaxi Galagenmaier
CommissionerEmily Tedrake
LabelPolydor

Promonews - 2nd Oct 2020

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