Pablo Maestres directs a mythological promo for Spanish singer Ferran Palau, encompassing two tracks packaged as Flora Caic. 

Within this concept - that sums up the myth of the Phoenix - Maestres honours death and renovation in a short piece filmed on the frozen seas and infinite snow of Lulëa.

The narrative details a fragment in the life of three characters who go through a transformation in the far corners of the earth. Three analogies of the Phoenix depict the contradiction between ice and snow, beginning and the end, and light versus darkness, taking us on a sensorial voyage towards a final reflection on how we need to end things to be able to start over. 

DoP Marc Miro creates a breathtaking style through innovative camera movement and a crisp, cool colour palette. The abundant, snowy locations are the perfect setting for the ambitious concept, and the frozen seas are a real sight to behold. 

Truly inspiring work from a dedicated creative team.