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Pentatonix 'Happy Now' by Alon Isocianu

Promonews - 24th Aug 2020

For their first original song in five years, Alon Isociano's video for Pentatonix's Happy Now captures bandmembers Scott, Mitch, Kirstin, Kevin and Matt in striking noir-inspired black & white portraits. At least that is how it begins.

The song is all about new beginnings and about rediscovering happiness - about transformation  - and as the video progresses, shafts of light illuminate the space and the band. Lensed by Jon Chema, the positivity of the video is reflected in how the light also brings vibrant colour.

Each situation transforms from cold, empty environments, to a space full of lush green foliage and flowers, as Isocianu reflects the relentlessly upbeat Happy Now by creating a hyper-saturated and hyper-stylized world of positivity and happiness. 

Promonews - 24th Aug 2020

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Alon Isocianu
Producer
Sarah Park
Production Company
Huffman Creative
Executive Producer
Ryan Huffman

Camera

Director of Photography
Jon Chema

Art

Art Director
Ali Isaksen

Wardrobe

Wardrobe
Candice Lambert
Make-up
Torsten Witte

Editorial

Editor
Alon Isocianu

Grading

Colourist
Derek Hansen

VFX

Post production company
Reactiv
Post Producer
Anna Junger

Commission

Commissioner
Sam Houston
Label
RCA Records

Promonews - 24th Aug 2020

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