A.CHAL chases love whilst running away from something just as powerful, in rubberband.'s hypnotic video for Pink Dust. 

Surreal and otherwordly, the artist is shown traversing endless miles of road via motorbike, and then on-foot, when his bike mysteriously crashes. Then, when he arrives on a deserted beach, he is drawn to the sea during a glorious sunset - brilliantly captured by the camera of DoP Pat Golan.  

The cinematography is little short of breathtaking in the video. Beautifully graded by Aubrey Woodiwiss, it is an intoxicating blend of rich colours and textures, elevated further by Dylan Edwards' quickfire and snappy edit, and then interrupted by a sequence of animation. 

Intercut with this narrative, lead actress Janalyn Guillory-Perez appears in unusual conceptual setups - including a slow zoom between her legs, which opens the video. Things are very much open to interpretation, so it will be interesting to see the different reactions and ideas as time goes on.

RUBBERBAND.:

"The video about chasing that love-drug. Chasing otherworldly love. It’s all of that and more. Living in Hollywood for the last several years, it’s difficult to find authentic love. And when you encounter it and indulge in that feeling, you find yourself longing for it more and more.

"It’s like chasing your first high. There are other layers to the visual concept, though I’ll leave that to the viewer to unveil."