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A.CHAL 'Pink Dust' by rubberband.

A.CHAL 'Pink Dust' by rubberband.

Rob Ulitski - 30th Apr 2020

A.CHAL chases love whilst running away from something just as powerful, in rubberband.'s hypnotic video for Pink Dust. 

Surreal and otherwordly, the artist is shown traversing endless miles of road via motorbike, and then on-foot, when his bike mysteriously crashes. Then, when he arrives on a deserted beach, he is drawn to the sea during a glorious sunset - brilliantly captured by the camera of DoP Pat Golan.  

The cinematography is little short of breathtaking in the video. Beautifully graded by Aubrey Woodiwiss, it is an intoxicating blend of rich colours and textures, elevated further by Dylan Edwards' quickfire and snappy edit, and then interrupted by a sequence of animation. 

Intercut with this narrative, lead actress Janalyn Guillory-Perez appears in unusual conceptual setups - including a slow zoom between her legs, which opens the video. Things are very much open to interpretation, so it will be interesting to see the different reactions and ideas as time goes on.

RUBBERBAND.:

"The video about chasing that love-drug. Chasing otherworldly love. It’s all of that and more. Living in Hollywood for the last several years, it’s difficult to find authentic love. And when you encounter it and indulge in that feeling, you find yourself longing for it more and more.

"It’s like chasing your first high. There are other layers to the visual concept, though I’ll leave that to the viewer to unveil."

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Rob Ulitski - 30th Apr 2020

Tags

  • Director's notes
  • Narrative
  • Surreal
  • Hip Hop
  • R&B

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Credits

Production/Creative

Director
rubberband.
Producer
Luigi Rossi
Production Company
Executive Producer
Elizabeth Doonan
Production Manager
Andoni Elias-nava

Camera

Director of Photography
Pat Golan
Focus Puller
Isaac Dowell
Focus Puller
Mike Lemnitzer
2nd AC
Vinnie Bredemus

Lighting/Grip

Gaffer
Jihan Cansequo

Art

Art Director
Tyler Evans

Wardrobe

Wardrobe
Dianne Garcia
Hair
Nico Doniele

Casting

Lead actor
Janalyn Guillory-Perez
Lead actor
A. Chal

Editorial

Editor
Dylan Edwards

Grading

Colourist
Aubrey Woodwiss

VFX

VFX
George Edza
Post production company
Carbon Vfx

Rob Ulitski - 30th Apr 2020

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