Cher Lloyd 'Lost' by Raja Virdi
Rob Ulitski - 29th Apr 2020
Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost.
Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take. Art director Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic.
Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows to mirror the undulating emotions of the track.
Featured sponsors
Rob Ulitski - 29th Apr 2020
Credits
Production/Creative
- Director
- RV
- Producer
- Joseph J Goldman
- Production Company
- P
- Executive Producer
- RV
- 1st AD
- Chris Malin
Camera
- Director of Photography
- Dan Stafford Clark
- Focus Puller
- Sam Riley
- 2nd AC
- Joaquin Blunt
Lighting/Grip
- Gaffer
- Steve Cameron
Art
- Art Director
- Liz El Kadhi
Wardrobe
- Hair
- Carl Bembridge
- Make-up
- Enya Sullivan
- Wardrobe
- Thomas Wulbern
Grading
- Colourist
- Connor Coolbear
- Colour grade company
- EC
VFX
- VFX
- Sarah Crux
- Post production company
- EC
- Post Producer
- Oliver Whitworth
Commission
- Commissioner
- Chris Bruns
- Label
- Universal Germany
Other credits
Production Co-ordinator
Molly Fleet
Production Assistant
Tara Sadeghi
Production Assistant
Joe Coulson
Technocrane Op
Lucas Lytra
Crane Technician
Luke Bryan
Grip
Aubrey Pascoe
Spark
Terry Archer
Spark
Aaron Jones
Spark
James Tuck Brown
Spark
Darren Pearson
Rigger
Aaron Rackham
Desk Op
Daf Cook
Art Assistant
Isabella Brazier-Jones
Art Assistant
Ursa Banton-Miller
BTS
Mila Austin
Special Thanks
Rebekah Tayler @ I:e Music, Procam, Cineworks, SHL Lighting & Park Village Studios.
Rob Ulitski - 29th Apr 2020