Cher Lloyd 'Lost' by Raja Virdi
Rob Ulitski - 29th Apr 2020
Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost.Â
Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take. Art director Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic.Â
Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows to mirror the undulating emotions of the track.
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Credits
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Production/Creative
- Director
- RV
- Producer
- Production Company
- P
- Executive Producer
- RV
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Grading
- Colourist
- Colour grade company
VFX
- VFX
- Post production company
- Post Producer
Commission
- Commissioner
- Label
Rob Ulitski - 29th Apr 2020