Cher Lloyd 'Lost' by Raja Virdi
Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost.
Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take. Art director Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic.
Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows to mirror the undulating emotions of the track.
PRO Credits
Credits
| Director | Raja Virdi |
| Producer | Joseph J Goldman |
| Production Company | PHASE |
| Executive Producer | Raja Virdi |
| 1st AD | Chris Malin |
| Director of Photography | Dan Stafford Clark |
| Focus Puller | Sam Riley |
| 2nd AC | Joaquin Blunt |
| Gaffer | Steve Cameron |
| Art Director | Liz El Kadhi |
| Wardrobe | Thomas Wulbern |
| Hair | Carl Bembridge |
| Make-up | Enya Sullivan |
| Colourist | Connor Coolbear |
| Grading company | Electric Theatre Collective |
| Post production company | Electric Theatre Collective |
| Post Producer | Oliver Whitworth |
| VFX | Sarah Crux |
| Commissioner | Chris Bruns |
| Label | Universal Germany |
| Other credits | Production Co-ordinator: Molly Fleet Production Assistant: Tara Sadeghi Production Assistant: Joe Coulson Technocrane Op: Lucas Lytra Crane Technician: Luke Bryan Grip: Aubrey Pascoe Spark: Terry Archer Spark: Aaron Jones Spark: James Tuck Brown Spark: Darren Pearson Rigger: Aaron Rackham Desk Op: Daf Cook Art Assistant: Isabella Brazier-Jones Art Assistant: Ursa Banton-Miller BTS: Mila Austin Special Thanks: Rebekah Tayler @ I:e Music, Procam, Cineworks, SHL Lighting & Park Village Studios. |
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