Name: Cher Lloyd 'Lost' by Raja Virdi
Uploaded: 04/29/2020
Description: Cher Lloyd 'Lost' by Raja Virdi

Rob Ulitski - 29th Apr 2020

Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost.

Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take. Art director Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic.

Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows to mirror the undulating emotions of the track.

PRO Credits

PHASE

Production Company

Electric Theatre Collective

Post production company

Credits

Director	Raja Virdi
Producer	Joseph J Goldman
Executive Producer	Raja Virdi
1st AD	Chris Malin
Director of Photography	Dan Stafford Clark
Focus Puller	Sam Riley
2nd AC	Joaquin Blunt
Gaffer	Steve Cameron
Art Director	Liz El Kadhi
Wardrobe	Thomas Wulbern
Hair	Carl Bembridge
Make-up	Enya Sullivan
Colourist	Connor Coolbear
Grading company	Electirc Theatre Collective
Post Producer	Oliver Whitworth
VFX	Sarah Crux
Commissioner	Chris Bruns
Label	Universal Germany
Other credits	Production Co-ordinator: Molly Fleet Production Assistant: Tara Sadeghi Production Assistant: Joe Coulson Technocrane Op: Lucas Lytra Crane Technician: Luke Bryan Grip: Aubrey Pascoe Spark: Terry Archer Spark: Aaron Jones Spark: James Tuck Brown Spark: Darren Pearson Rigger: Aaron Rackham Desk Op: Daf Cook Art Assistant: Isabella Brazier-Jones Art Assistant: Ursa Banton-Miller BTS: Mila Austin Special Thanks: Rebekah Tayler @ I:e Music, Procam, Cineworks, SHL Lighting & Park Village Studios.