Cher Lloyd 'Lost' by Raja Virdi
Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost.
Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take. Art director Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic.
Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows to mirror the undulating emotions of the track.
|Producer||Joseph J Goldman|
|Executive Producer||Raja Virdi|
|1st AD||Chris Malin|
|Director of Photography||Dan Stafford Clark|
|Focus Puller||Sam Riley|
|2nd AC||Joaquin Blunt|
|Art Director||Liz El Kadhi|
|Grading company||Electric Theatre Collective|
|Post production company||Electric Theatre Collective|
|Post Producer||Oliver Whitworth|
|Other credits||Production Co-ordinator: Molly Fleet Production Assistant: Tara Sadeghi Production Assistant: Joe Coulson Technocrane Op: Lucas Lytra Crane Technician: Luke Bryan Grip: Aubrey Pascoe Spark: Terry Archer Spark: Aaron Jones Spark: James Tuck Brown Spark: Darren Pearson Rigger: Aaron Rackham Desk Op: Daf Cook Art Assistant: Isabella Brazier-Jones Art Assistant: Ursa Banton-Miller BTS: Mila Austin Special Thanks: Rebekah Tayler @ I:e Music, Procam, Cineworks, SHL Lighting & Park Village Studios.|
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