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Cher Lloyd 'Lost' by Raja Virdi

Rob Ulitski - 29th Apr 2020

Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost. 

Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take. Art director Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic. 

Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows to mirror the undulating emotions of the track.

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Rob Ulitski - 29th Apr 2020

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Producer
Joseph J Goldman
Production Company
Executive Producer
1st AD
Chris Malin

Camera

Director of Photography
Dan Stafford Clark
Focus Puller
Sam Riley
2nd AC
Joaquin Blunt

Lighting/Grip

Gaffer
Steve Cameron

Art

Art Director
Liz El Kadhi

Grading

Colourist
Connor Coolbear
Colour grade company

VFX

VFX
Sarah Crux
Post production company
Post Producer
Oliver Whitworth

Commission

Commissioner
Chris Bruns
Label
Universal Germany

Other credits

Production Co-ordinator

Molly Fleet

Production Assistant

Tara Sadeghi

Production Assistant

Joe Coulson

Technocrane Op

Lucas Lytra

Crane Technician

Luke Bryan

Grip

Aubrey Pascoe

Spark

Terry Archer

Spark

Aaron Jones

Spark

James Tuck Brown

Spark

Darren Pearson

Rigger

Aaron Rackham

Desk Op

Daf Cook

Art Assistant

Isabella Brazier-Jones

Art Assistant

Ursa Banton-Miller

BTS

Mila Austin

Special Thanks

Rebekah Tayler @ I:e Music, Procam, Cineworks, SHL Lighting & Park Village Studios.

Rob Ulitski - 29th Apr 2020

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