Rob Ulitski - 29th Apr 2020

Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost. 

Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take. Art director Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic. 

Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows to mirror the undulating emotions of the track.

PRO Credits


DirectorRaja Virdi
ProducerJoseph J Goldman
Production CompanyPHASE
Executive ProducerRaja Virdi
1st ADChris Malin
Director of PhotographyDan Stafford Clark
Focus PullerSam Riley
2nd ACJoaquin Blunt
GafferSteve Cameron
Art DirectorLiz El Kadhi
WardrobeThomas Wulbern
HairCarl Bembridge
Make-upEnya Sullivan
ColouristConnor Coolbear
Grading companyElectric Theatre Collective
Post production companyElectric Theatre Collective
Post ProducerOliver Whitworth
VFXSarah Crux
CommissionerChris Bruns
LabelUniversal Germany
Other creditsProduction Co-ordinator: Molly Fleet Production Assistant: Tara Sadeghi Production Assistant: Joe Coulson Technocrane Op: Lucas Lytra Crane Technician: Luke Bryan Grip: Aubrey Pascoe Spark: Terry Archer Spark: Aaron Jones Spark: James Tuck Brown Spark: Darren Pearson Rigger: Aaron Rackham Desk Op: Daf Cook Art Assistant: Isabella Brazier-Jones Art Assistant: Ursa Banton-Miller BTS: Mila Austin Special Thanks: Rebekah Tayler @ I:e Music, Procam, Cineworks, SHL Lighting & Park Village Studios.

Rob Ulitski - 29th Apr 2020

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