Aimee 'What My Momma Gave Me' by Luna
A young, dance-obsessed teen reaches for the stars in Luna's poignant visual for What My Momma Gave Me.
The main character - played by Alexander Fraga - is a bored usher at an empty cinema, practicing dance moves in the auditorium at every chance he gets. At home, he is encouraged to live as free and creatively as he likes, but his reality in the outside world is clouded by fear. This changes when he gets an opportunity to show the world what he is made of, backed up by his sassiest fan: his Mum.
DoP Kevin Minogue balances gritty reality with the dreamworld in Fraga's mind, by utilising coloured lighting and slow, almost hypnotic zooms.
"''For this particular video, we wanted to create a really colourful and vibrant world - with a lot of energy and movement to match the energy and movement in Aimée’s track.
"At the same time, we wanted to tell a story that depicted a really positive and supportive relationship between a mother and son. These aren’t always the kinds of stories you see depicted, particularly when telling LGBT-themed stories, so we thought this would be refreshing."
|Production Company||Bold Puppy|
|1st AD||Nicola Jackson|
|Director of Photography||Kevin Minogue|
|Focus Puller||Donagh Fitzpatrick|
|Director's Representation||Marisa Garner Associates|
|Label||Universal Music Ireland|
Two friends spend a day hanging out on the Moors, in this sensitive and impressively shot video for Kitt Phillipa by directing duo Luna - that's Luke Daly and Nathan Fagan.
Giovanni Bolzani Valenzano creates something magical from the mundane in his latest filmed choreography piece for the Italian electronic artist Piet Row.
Cameron Perry directs a minimalist black and white promo for Luna Blue.
LEAP, longstanding partners of the UK Music Video Awards, have announced that they are …
Danny Herman has become the new Head of Music Videos at FRIEND, replacing Luke Tierney.
Cinelab Film & Digital are the latest company to partner with the UK Music Video Awards, with …
The new episode of The Promonews Podcast: Talking Music Videos - our series of …
Spindle have announced that Nosisa Majuqwana has joined the London-based production company as …
Elizabeth Doonan, Head of Music and Short Form at SMUGGLER, has now been promoted to …