Rob Ulitski - 6th Apr 2020

A young, dance-obsessed teen reaches for the stars in Luna's poignant visual for What My Momma Gave Me. 

The main character - played by Alexander Fraga - is a bored usher at an empty cinema, practicing dance moves in the auditorium at every chance he gets. At home, he is encouraged to live as free and creatively as he likes, but his reality in the outside world is clouded by fear. This changes when he gets an opportunity to show the world what he is made of, backed up by his sassiest fan: his Mum. 

DoP Kevin Minogue balances gritty reality with the dreamworld in Fraga's mind, by utilising coloured lighting and slow, almost hypnotic zooms. 


"''For this particular video, we wanted to create a really colourful and vibrant world - with a lot of energy and movement to match the energy and movement in Aimée’s track.

"At the same time, we wanted to tell a story that depicted a really positive and supportive relationship between a mother and son. These aren’t always the kinds of stories you see depicted, particularly when telling LGBT-themed stories, so we thought this would be refreshing."

PRO Credits


ProducerDave Minogue
Production CompanyBold Puppy
1st ADNicola Jackson
Director of PhotographyKevin Minogue
Focus PullerDonagh Fitzpatrick
GafferSean Mccormack
WardrobeKieran Kilgallon
Make-upNoreleen Cunningham
ColouristDan Moran
VFXEric Dolan
Director's RepresentationMarisa Garner Associates
LabelUniversal Music Ireland

Rob Ulitski - 6th Apr 2020

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