Rob Ulitski - 19th Mar 2020

Tom Beard directs an intimate choreography video for Rita Ora's How To Be Lonely. 

Joining a group of dancers all dressed in white athleisure wear, Ora showcases her skills as she struts through a variety of high-energy setups.  

Matching the pace and emotional punch of the track, DoP Eira Wyn Jones balances wide shots of the action with closeups of Ora's affecting performance. 

Editor Lucy Berry hits all the right marks, allowing the group choreography to breathe at the beginning and build to a crescendo of action as the video closes out. It's a simple and effective promo which still manages to get across the complex emotion of the track. 

PRO Credits


DirectorTom Beard
ProducerChris Murdoch
Production CompanyPrettybird
Executive ProducerJuliette Larthe
Director of PhotographyEira Wyn Jones
Focus PullerKarl Hui
2nd ACMilo Brown
SteadicamJake Whitehouse
GafferDak Kannan
EditorLucy Berry
Editing companyFinal Cut
ColouristThomas Mangham
Grading companyThe Mill
Other creditsProd. Runner: Yssis Mcken Electrician: Lee Mills

Rob Ulitski - 19th Mar 2020

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