Rita Ora 'How To Be Lonely' (live from Dance Rehearsals) by Tom Beard
Tom Beard directs an intimate choreography video for Rita Ora's How To Be Lonely.
Joining a group of dancers all dressed in white athleisure wear, Ora showcases her skills as she struts through a variety of high-energy setups.
Matching the pace and emotional punch of the track, DoP Eira Wyn Jones balances wide shots of the action with closeups of Ora's affecting performance.
Editor Lucy Berry hits all the right marks, allowing the group choreography to breathe at the beginning and build to a crescendo of action as the video closes out. It's a simple and effective promo which still manages to get across the complex emotion of the track.
PRO Credits
Credits
| Director | Tom Beard |
| Producer | Chris Murdoch |
| Production Company | Prettybird |
| Executive Producer | Juliette Larthe |
| Director of Photography | Eira Wyn Jones |
| Focus Puller | Karl Hui |
| 2nd AC | Milo Brown |
| Steadicam | Jake Whitehouse |
| Gaffer | Dak Kannan |
| Editor | Lucy Berry |
| Editing company | Final Cut |
| Colourist | Thomas Mangham |
| Grading company | The Mill |
| Other credits | Prod. Runner: Yssis Mcken Electrician: Lee Mills |
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