User Accounts

Kekra 'Putain De Salaire' by Romain Chassaing

David Knight - 9th Mar 2020

Romain Chassaing's long-awaited return to music videos has come for the French-Moroccan rapper Kekra - and in Chassaing's trademark style this is a fast-moving, action-packed tale, with a sense of humour as dark as it's dystopian setting. 

Kekra always appears with his face obscured, and in the video for Putain De Salaire he becomes a post-apocalyptic superhero, transformed by the radioactive waste that collects in murky corners of a brutal city run on slave labour. The plot of the video centres around the accidental effect of the toxic substance upon him and his newly found powers that spark a rebellion among the downtrodden underclass. 

Chassaing was inspired by his love of graphic novels and working closely with DoP Rik Zang, he has created a richly atmospheric dystopia, mixing references from Blade Runner to Alan Moore's graphic novels, with a nod to Wong Kar-wai.

The video was shot in Thailand over two gruelling 18-hour days - thanks to some superhuman efforts from crew and service company Eastness. The extensive post production - involving CGI characters, digital effects and matte painting to add an epic scale - by FIRM in Paris was also turned around in time to have the video finished within a four-week schedule from treatment to delivery.

It is Romain Chassaing's first video since his two for Dizzee Rascal, Bop And Keep It Dippin' and Money Right. He's been focussing more on building his profile in commercials since then. It is very good to have him back.  

 

Featured sponsors

David Knight - 9th Mar 2020

Tags

  • Narrative
  • Hip Hop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Romain Chassaing
Producer
Arthur Parratte
Co-Producer
BOLD
Co-Producer
Eastness Productions
Co-Producer
Firm Studio
Production Company
Executive Producer
Edouard Chassaing

Camera

Director of Photography
Rik Zang

Art

Art Director
Prawit Supo

Editorial

Editor
Manuel Coutant

Grading

Colourist
Muriel Archambeau

VFX

VFX Supervisor
Jonathan Lagache
VFX Supervisor
Benoit Revilliod
Post production company
Firm Studio
Post Producer
Éloïse Rey

Agent

Director's Rep (UK)
BOLD

Commission

Label
Vrl

Misc

Service Company
Eastness Productions
Line Producer
Jeab ‘piyaporn Indageha’

David Knight - 9th Mar 2020

Related Content

Industry News