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Bryce Vine 'Baby Girl' by Malia James

Rob Ulitski - 6th Mar 2020

A hypnotic beat draws out a crowd for an old-school block party in Malia James' video for Bryce Vine. 

A bouncy bassline introduces the visual, with various passers-by tapping their feet and moving their hips, as the music semiconsciously takes over their bodies. Every step, bounce and jiggle hits the beat, and the whole town is feeling the music. 

DoP Corey C Waters experiments with camera movement, mixing whip-pans and handheld shots to create the frenetic vibe the track calls for. The repetition of certain shots helps build to a climax at the end of the video, with editor Nick Rondeau masterfully pulling off a crescendo of dancing, partying and a raving good time. 

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Rob Ulitski - 6th Mar 2020

Tags

  • Performance
  • Hip Hop

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Credits

Production/Creative

Director
Malia James
Producer
Whitney Jackson
Production Company
Executive Producer
Nathan Scherrer
Executive Producer
Tara Sheree
Production Manager
Meredith Kurey
1st AD
Tasha Petty

Camera

Director of Photography
Corey C Waters

Art

Art Director
Tyler Evans

Editorial

Editor
Nick Rondeau
Editing company

Grading

Colourist
Kaitlyn Battistelli
Colour grade company

VFX

Post Producer
Tara Sheree

Agent

Director's Representation
Jamie Rabineau

Commission

Commissioner
Lydia Sarno
Label
Warner Records

Rob Ulitski - 6th Mar 2020

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