Rob Ulitski - 6th Mar 2020

A hypnotic beat draws out a crowd for an old-school block party in Malia James' video for Bryce Vine. 

A bouncy bassline introduces the visual, with various passers-by tapping their feet and moving their hips, as the music semiconsciously takes over their bodies. Every step, bounce and jiggle hits the beat, and the whole town is feeling the music. 

DoP Corey C Waters experiments with camera movement, mixing whip-pans and handheld shots to create the frenetic vibe the track calls for. The repetition of certain shots helps build to a climax at the end of the video, with editor Nick Rondeau masterfully pulling off a crescendo of dancing, partying and a raving good time. 

PRO Credits


DirectorMalia James
ProducerWhitney Jackson
Production Companyfreenjoy
Executive ProducerNathan Scherrer
Executive ProducerTara Sheree
Production ManagerMeredith Kurey
1st ADTasha Petty
Director of PhotographyCorey C Waters
Art DirectorTyler Evans
WardrobeDominic Grizzelle
HairStephanie Florez
Make-upMarcela Osegueda
EditorNick Rondeau
Editing companyWork Editorial
ColouristKaitlyn Battistelli
Grading companyEthos Studio
Post ProducerTara Sheree
Director's RepresentationJamie Rabineau
CommissionerLydia Sarno
LabelWarner Records

Rob Ulitski - 6th Mar 2020

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