A hypnotic beat draws out a crowd for an old-school block party in Malia James' video for Bryce Vine. 

A bouncy bassline introduces the visual, with various passers-by tapping their feet and moving their hips, as the music semiconsciously takes over their bodies. Every step, bounce and jiggle hits the beat, and the whole town is feeling the music. 

DoP Corey C Waters experiments with camera movement, mixing whip-pans and handheld shots to create the frenetic vibe the track calls for. The repetition of certain shots helps build to a climax at the end of the video, with editor Nick Rondeau masterfully pulling off a crescendo of dancing, partying and a raving good time.