Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Rak-Su 'La Bomba' by Jack Lightfoot

Rob Ulitski - 3rd Feb 2020

X-Factor winners Rak-Su party in an underground club in Jack Lightfoot's video for La Bomba. 

Packed full of colour and luxury styling, the high energy promo is a vibrant showcase of the group's performance and choreography skills. Balancing sex appeal and a sense of unabashed fun, it's a whirlwind from start to finish, carried by the group's confident personalities and quickfire editing. 

JACK LIGHTFOOT: 

"We wanted to create a really vibe-y video to fit with the mood of the track. We wanted an underground club feel with the location, where the energy from the performance and the dancers would really pop through, coupled with really distinct colours in our lighting palette."

Featured sponsors

Rob Ulitski - 3rd Feb 2020

Tags

  • Director's notes
  • Performance
  • Alternative, Hip Hop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Jack Lightfoot
Producer
Emily Vincent
Production Company
Production Manager
James Dearden

Camera

Director of Photography
Mike O'Connor
Focus Puller
Nacho Guzman

Lighting/Grip

Gaffer
Richard Scott

Art

Art Director
Zenon Clements

Wardrobe

Wardrobe
Vivian Nwonka

Editorial

Editor
Louis Catlett

Grading

Colourist
Dan Moran

Agent

Director's Representation
Lock It In

Commission

Commissioner
Samantha Cox

Other credits

Spark

Hollie Mapp

Runner

Thao Dinh, Selbly Tindall

Rob Ulitski - 3rd Feb 2020

Related Content

Industry News