Rob Ulitski - 28th Jan 2020

Chloe Hughes directs a Loony Tunes-inspired video for Therapist, full of tongue-in-cheek humour and vintage animation. 

Mae Muller plays the role of an underappreciated girlfriend, dragging herself through various situations to try and appease her apathetic boyfriend. He dreams of weed and pizza. She dreams of a Prince Charming who is the antithesis of her current lover. They're a match made in Hell, and Mae is trying to pull herself out of it. 

Romantic cinematography and blown out highlights represent an ideal world where things are just right, and it's a great juxtaposition to the truth she is living day-to-day. Mae's performance is both hypnotic and relatable, and you can't help but roll your eyes for her as she battles with the manchild by her side.

The addition of the cartoon segments scattered throughout the video is reminiscent of the slapstick humour found in early animation, and represents the artist's internal monologue. 

And it was actually possible (and legal) to take your boyfriend out with an anvil and start afresh, Mae Muller would clearly be first in line. 

PRO Credits


DirectorChloe Hughes
ProducerCora Rodriguez
Production CompanyAmmolite Inc.
Executive ProducerAmy James
Production ManagerJoshua Moon
1st ADThomas Wynbourne
Director of PhotographyMurren Tullett
Focus PullerAlex Taylor
GafferHelio Ribeiro 
WardrobeMorgan Hall
Make-upLinnea Nordberg
EditorSam Allen
Editing companySpeade Editing
ColouristAlex Gregory
Director's RepresentationOB Management
CommissionerEmily Tedrake
LabelCapitol Records
Casting directorLane Casting
Other creditsGraphic Designer: Rachel Treliving Animator: Alexander Russek Artist Management: Gabrielle Roberts, Joey Garratt Artist Hair Stylist: Linnea Nordberg Artist Make Up: Zara Ali

Rob Ulitski - 28th Jan 2020

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