Rob Ulitski - 13th Jan 2020

The spirit of the underdog is celebrated in Wendy Morgan's video for Alicia Keys' comeback anthem. 

A series of vignettes illustrate the serendipitous nature of life, exploring chance encounters with strangers who later become an important part of your story. Snapshots of everyday people hustling to improve their circumstances are intercut with a dynamic performance from Keys, who thrives in the high-energy environment. 

Packed full of style but utterly unpretentious, the earthy colour palettes and slightly desaturated grade help create a sense of realism and feeling of community - a charming slice of life to match an upbeat and optimistic track. 

PRO Credits

Credits

DirectorWendy Morgan
ProducerCamille Yorrick
ProducerSabrina Rivera
ProducerMichelle Larkin
Executive ProducerJannie McInnes
Executive ProducerSheira Rees-davies
Director of PhotographyKaname Onoyama
Art DirectorElizabet Puksto
WardrobeKrissie Torgerson
HairColleen Guzinski
Make-upTammy Yi
EditorPeter Johnson
Editing companyConsulate Nyc
ColouristThomas Mangham
Lead actorStoryboard P
LabelRCA Records
Other creditsChoirs: The Justified Crew Extended, Roman & The Ppl, Cast: Bria Vinaite, Danny Boushebel

Rob Ulitski - 13th Jan 2020

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