Rob Ulitski - 10th Jan 2020

Ethan Graham recreates the renowned Chancellor Seguier painting in the context of modern views on immigration in the video for Le Grand Remplacement. 

On horseback with his shoulders covered in a cape, Younès performs to camera whilst several of his friends surround him in period costume, holding large parasols. Theatrical and dramatic, the cast turn to repeat certain phrases to the artist, before snapping back into their positions. 

The Grand Replacement theory, the inspiration for the name of the track, is something much darker- a conspiracy that the white race and "Western" civilisation are being diluted by non-white immigration and low birth rates. Younès calls out and mocks this theory, as the visual slowly reveals a modern society trapped within this surreal space.

The video takes place within the setting of a canvas – nestled in a grand space that embodies the feeling and aesthetic of regal Paris in the late 1800s.
 The artist removes himself from the concept to confront believers of this theory, represented by two elderly men viewing the art- their expressions are nervous and guilty, as they realise that their racism and misplaced ideals no longer have a place in modern day France. 

The video has proved controversial, stirring a small section of far-right viewers on YouTube - the conversation is obviously working, and is an important one to continue having. 

PRO Credits

Credits

DirectorEthan Graham
ProducerEtienne Labastie
Executive ProducerAuguste Bas
Director of PhotographySylvestre Dedise
EditorJames Demetriou
ColouristRichard Fearon
Grading companyBlack Kite Studios
Post ProducerMax Colt
VFXFrender
LabelBelem Music

Rob Ulitski - 10th Jan 2020

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