Younés 'Le Grand Remplacement' by Ethan Graham
Ethan Graham recreates the renowned Chancellor Seguier painting in the context of modern views on immigration in the video for Le Grand Remplacement.
On horseback with his shoulders covered in a cape, Younès performs to camera whilst several of his friends surround him in period costume, holding large parasols. Theatrical and dramatic, the cast turn to repeat certain phrases to the artist, before snapping back into their positions.
The Grand Replacement theory, the inspiration for the name of the track, is something much darker- a conspiracy that the white race and "Western" civilisation are being diluted by non-white immigration and low birth rates. Younès calls out and mocks this theory, as the visual slowly reveals a modern society trapped within this surreal space.
The video takes place within the setting of a canvas – nestled in a grand space that embodies the feeling and aesthetic of regal Paris in the late 1800s. The artist removes himself from the concept to confront believers of this theory, represented by two elderly men viewing the art- their expressions are nervous and guilty, as they realise that their racism and misplaced ideals no longer have a place in modern day France.
The video has proved controversial, stirring a small section of far-right viewers on YouTube - the conversation is obviously working, and is an important one to continue having.
|Executive Producer||Auguste Bas|
|Director of Photography||Sylvestre Dedise|
|Grading company||Black Kite Studios|
|Post Producer||Max Colt|
|Director's Representation||Claire Stubbs @ Darkroom|
Next month Partizan are bringing back DARK ROOM as a base for a roster young, developing directors, working across branded content, music videos and animation. Ethan Graham is among the …
In the video for Human Contact, Ethan Graham explores a narrative that follows The Howl & The Hum’s lead singer, Sam, as he journeys through a derelict space where people have all been consumed …
Norwegian singer/songwriter Ora reveals herself to the world with the music video for Farewell from her debut EP Womb. The word Ora translates to mean ‘time’ in …
The late Gavin Clark was working with James Griffiths and Pablo Clements of UNKLE and Toydrum on a concept album, Evangelist, based loosely based on his own life.
Toronto-based director Lucas Hrubizna has joined Blink in London for representation for music …
Forever have signed LA-based director Danica Kleinknecht for representation for music videos …
COMPULSORY have announced an addition to their director's roster in the first days of 2020, with …
BUG are presenting two new shows of the best of music video creativity at the BFI Southbank in …
Andy Morahan and Wham! have given us something special this Christmas. On the 35th anniversary …
Caviar have announced the addition of acclaimed Mexican/Spanish directing duo Los Pérez to their …