Rob Ulitski - 14th Nov 2019

Lola Young is trapped and alone in 6 Feet Under, directed by Rianne White. 

Slumped upon black gravel, new Island Records signing Lola Young is introduced to us through a slow reverse camera movement, revealing her to be in the middle of a dark abyss. Dressed in cherry red with lipstick to match, the surreal and almost nightmarish vision slowly pieces together a puzzle of shots - gold chains, multiple pissed-off German Shepherds and an intriguing location.

As we are drip-fed more information through these minimalist shots, we notice that Lola is controlling these dogs, effortlessly restraining them as she performs the track. 

Ending with a shrinking aspect ratio, suggesting she is in fact six-feet under, the video raises a few questions to keep viewers thinking, encouraging them to come to their own conclusions. One thing is for sure- it's a dark, sensual trip and an exciting debut for the artist. 

Watch 'Lola Young '6 Feet Under' by Rianne White' here

PRO Credits


DirectorRianne White
ProducerBen Pengilly
Production CompanyPartizan
Executive ProducerMayling Wong
1st ADAndrew Vanneck
Director of PhotographyDavid Wright
Focus PullerHenry Owen
2nd ACOwen Whitehead
GafferLeon Pyszora
Art DirectorAfra Zamara
WardrobeFelippe Johann
HairDavid Wadlow
Make-upSasha O'Neill
EditorJo Lewandowska
Editing companyCut+Run
ColouristAlex Gregory
Grading companyThe Mill
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerLaura Clayton
LabelIsland Records

Rob Ulitski - 14th Nov 2019

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