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Gabi'el 'Wow' by Gwil Doe

Rob Ulitski - 13th Nov 2019

Gwil Doe is back behind the camera with this stripped-back and saucy promo for rising star Gabi’el. 

Shot in a minimalist monochrome style, the sharp and quirky Gabi'el steals the show in bondage-esque latex costumes and impressive choreography and body contortion.

The pace is frenetic, and the use of lip-sync trickery by slowing down the track and ramping it up in the edit creates a futuristic and otherworldy vibe. And Jaime Ackroyd's high contrast cinematography utilises a white infinity cove alongside select props and mise-en-scène, pushing the barebones setup to ambitious heights.

“I used my limitations as an opportunity to see how creative I could be with very little," says Doe. "I want to maximise the minimal.” And that’s exactly what he has done. 

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Rob Ulitski - 13th Nov 2019

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Gwil Doe
Producer
Jake Whitelocke
1st AD
Sam Fullerton

Camera

Director of Photography
Jaime Ackroyd
Focus Puller
Kai Newton
2nd AC
Josh Higgins

Lighting/Grip

Gaffer
Nick Tombs

Art

Art Director
Jake Whitelocke

Wardrobe

Wardrobe
Naysap
Make-up
Andrea Martinez

Editorial

Editor
Sam Marr
Editing company
The Quarry

Grading

Colourist
Ruth Wardell
Colour grade company

Commission

Label
Star Work Music

Other credits

Jason Heritage @ Take 2 Films

Sonny Horwell @ Indie Film Hire

Rob Ulitski - 13th Nov 2019

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