Regard 'Ride It' by Meji Alabi
Meji Alabi takes us into the exciting underbelly of the city at night in his video for Kosovan DJ/producer Regards massive global hit Ride It.
The dark, stylish underworld of the neon-soaked streets is seen through the twin perspectives of a driverless muscle car, and a relentlessly off-his-head raver, blazing through his own drug-fuelled trip. Alabi delivers a vision, where aggression, sex and humour sit side-by-side, laced with slick automotive action. Looks like a hell of a place for a party.
“I love the idea of all these different things happening in the deep of night. And I found DJ Regard's Ride It track to be the perfect sound bed for a night cruise where all sorts of madness is going on.
"The video is a night tale of the intersectionality of two worlds - our lead character and this mysterious vehicle which creeps through the deep of the night.”
|Executive Producer||Martin Roker|
|Production Manager||Max Matveev|
|Director of Photography||Olan Collardy|
|Focus Puller||Dima Mikhaylov|
|Label||Ministry of Sound|
|Other credits||Edit Assistant: Kathryn Bessant Post Producer: Dillon Palmer Sound Mixer: Liam Conwell Dancer: Harry Parr Shoot Production: Limelite Art Director: Trisha Yermolenko Executive Producers: Vlad Bolyelov & Nastya Ivashchuk Production Assistant: Liza Afonina Gaffer: Yaroslave Kutnik Focus Puller: Yura Konovalsky Steadicam: Anton Lukashenko|
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