Meji Alabi takes us into the exciting underbelly of the city at night in his video for Kosovan DJ/producer Regards massive global hit Ride It.

The dark, stylish underworld of the neon-soaked streets is seen through the twin perspectives of a driverless muscle car, and a relentlessly off-his-head raver, blazing through his own drug-fuelled trip. Alabi delivers a vision, where aggression, sex and humour sit side-by-side, laced with slick automotive action. Looks like a hell of a place for a party. 

MEJI ALABI:

“I love the idea of all these different things happening in the deep of night. And I found DJ Regard's Ride It track to be the perfect sound bed for a night cruise where all sorts of madness is going on.

"The video is a night tale of the intersectionality of two worlds - our lead character and this mysterious vehicle which creeps through the deep of the night.”