Mura Masa explores the state of our youth in No Hope Generation, directed by Yoni Lappin. 

Shot in Belgrade, Serbia, the striking visual explores society's obsession with nostalgia, and its abilities (and limits) in helping us frame our emotions and memories. Focusing on a series of different characters, the video opens with two girls on a bed talking to each other. One girl shares her fear of getting old and dying, pouring her heart out, followed by the other asking "Can I post that?". 

This reflection on the lack of empathy and complete chaos that the digital age has ushered in is represented through various vignettes. In another scene, an older woman is bringing tea and biscuits to her family, a traditional memory for many of us. However, the family in this household are completely ignorant to each other's presence, some of them playing with VR headsets, other glued to the desktop computer.

Beautifully shot by Jake Scott, the emphasis on raw, daylit footage creates a dreamlike vibe, the overblown highlights in many scenes contributing to the washed out, hyperreal footage. In comparison to many dystopic concepts, which utilise dark, dreary cinematography, this project is much more natural. This helps create a feeling that this reality isn't far off at all, and if we were to blink we could miss its inception. There isn't a huge leap between our lives now and the scenarios on screen, and Lappin's emphasis on this fact makes it truly disturbing.