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Mura Masa 'No Hope Generation' by Yoni Lappin

Rob Ulitski - 4th Nov 2019

Mura Masa explores the state of our youth in No Hope Generation, directed by Yoni Lappin. 

Shot in Belgrade, Serbia, the striking visual explores society's obsession with nostalgia, and its abilities (and limits) in helping us frame our emotions and memories. Focusing on a series of different characters, the video opens with two girls on a bed talking to each other. One girl shares her fear of getting old and dying, pouring her heart out, followed by the other asking "Can I post that?". 

This reflection on the lack of empathy and complete chaos that the digital age has ushered in is represented through various vignettes. In another scene, an older woman is bringing tea and biscuits to her family, a traditional memory for many of us. However, the family in this household are completely ignorant to each other's presence, some of them playing with VR headsets, other glued to the desktop computer.

Beautifully shot by Jake Scott, the emphasis on raw, daylit footage creates a dreamlike vibe, the overblown highlights in many scenes contributing to the washed out, hyperreal footage. In comparison to many dystopic concepts, which utilise dark, dreary cinematography, this project is much more natural. This helps create a feeling that this reality isn't far off at all, and if we were to blink we could miss its inception. There isn't a huge leap between our lives now and the scenarios on screen, and Lappin's emphasis on this fact makes it truly disturbing. 

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Rob Ulitski - 4th Nov 2019

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Credits

Production/Creative

Director
Yoni Lappin
Producer
Karen Saurí
Producer
Davey Ahern
Production Company
Executive Producer
Oscar Romagosa
Executive Producer
Marta Bobić
1st AD
Dusan Popovic

Camera

Director of Photography
Jake Scott
Focus Puller
Nikola Jovanovic
Steadicam
Richard J Lewis

Art

Production designer
Teresa Montanuy

Choreography

Choreographer
Keron Sirproverbs

Casting

Casting director

Editorial

Editor
Fouad Gaber
Editing company
Trim Editing

Grading

Colourist
Jason Wallis
Colour grade company

VFX

Post Producer
Marina M. Campomanes

Commission

Commissioner
Richard Grewe
Label
Polydor

Misc

Head Of Production
Alba Barneda
Head Of Production
Julia Carrasco
Assistant Producer
Sophie Williams
Location Manager
Nemanja Stojanovic
Post
Álvaro Posadas
Service Company
Cyber: Few Good Men
Service Co Exec Producer
Vuk Marjanovic
Service Producer
Milos Marjanovic
Line Producer
Marija Popovic

Other credits

Casting Agency Secondaries

Studio Pajper

Production Managers

Branka Ilic & Ema Vejic

Dancers

Benji, Dreya Mac, Remi Black, Tanaya Martin-Clarke, Zhané Samuels

Cast

Andjela Sulic, Radmila Apostolovic, Radica Marinkovic, Jagodina Petric, Kosta Zivanovic, Dusan Grujic, Lana Lakovic, Arijan Terovski, Sabrija Iljaz, Mihajlo Savic, Andjela Apostolovic, Katarina Popovic, Leylon J, Aleksandra Jevtovic, Nina Vulovic, Ivana Milutinovic, Desanka Vilic Desa, Ljiljana Rakic

Rob Ulitski - 4th Nov 2019

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