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Lewis Capaldi 'Bruises' by Emil Nava

Rob Ulitski - 31st Oct 2019

Passions collide in Emil Nava's fiery new visual for Bruises by Lewis Capaldi. 

A young couple are stood in a yard full of shipping containers and derelict fenced-off areas. They remain at arm's length as they stare deeply into each other's eyes, tears streaming down their cheeks. As black and white snapshots of their past fire onto screen, we are introduced to their tumultuous relationship and the rollercoaster of emotions they have experienced together.

Moments later, groups of fired-up people march towards the fences behind each of the characters. Representing the pent up emotion and frustration, these performers are colour-coded to either white clothing (to match the male character) or burnt copper (to match the female character). In a powerful and frenetic climax, molotov cocktails are thrown (in turn burning Capaldi's piano to the ground, and setting him alight), horses appear and fences are destroyed and pushed to the ground. 

The emotion is palpable, and the frenzy of people, props and animals creates a war-like environment that perfectly mirrors the track. Capaldi gives an emotional and confident performance, rounding off a great concept perfectly executed by the team. 

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Rob Ulitski - 31st Oct 2019

Tags

  • Performance
  • Pop

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Credits

Production/Creative

Director
Emil Nava
Producer
Geoff Manton
Producer
Shelby Manton
Production Company
Ammolite Inc
Executive Producer
Amy James
1st AD
Matt Sawatzky

Camera

Director of Photography
Farhad Ghaderi

Casting

Lead actor
Mj Kokolis
Lead actor
Aj Simmons

Editorial

Editor
Alexander Russek

Grading

Colourist
Aubrey Woodiwiss

Agent

Director's Representation

Commission

Commissioner
James Hackett
Label
Virgin Emi Records

Other credits

Ammolite Creative

CHLÖE HUGHES,

Ammolite Creative

RACHEL TRELIVING

Production Designer

ANDY CHAMBERS

Rob Ulitski - 31st Oct 2019

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