Rob Ulitski - 23rd Sept 2019

Meji Alabi teams up with Eugy for the video for Hold Me Down - shot in the National Theatre of Ghana. It is the first time anyone has been permitted to shoot a music video in this spectacular theatre, and the team don't waste the opportunity.

Using the impressive structure as a backdrop, every shot utilises the angular, imposing architecture of the location, and when paired with the subtle art direction it creates a bold, striking series of images.

This theme carries through to the wardrobe, where a cast of extras wear uniquely shaped garments, full of straight edges and sharp contours, with a splash of colour and local flair. The performances are confident and assured, from both the artists and dancers, resulting in an exciting video packed full of ambitious concepts. 

The interiors are just as gorgeous, and Francis Lane does a great job of creating a dark and sexy atmosphere, utilising the deep red colour palette of the theatre, painting the characters in a vibrant silhouette. This is a project very much focused on form and design, and it's a must watch.

PRO Credits

Credits

DirectorMeji Alabi
ProducerJM Films
Production CompanyJM Films
Focus PullerJames Woodbridge
WardrobeKusi Kubi
EditorSam Hardy
EditorMeji Alabi
ColouristJonny Tully
LabelDisturbing London

Rob Ulitski - 23rd Sept 2019

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