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Eugy ft. Wavy The Creator 'Hold Me Down' by Meji Alabi

Rob Ulitski - 23rd Sept 2019

Meji Alabi teams up with Eugy for the video for Hold Me Down - shot in the National Theatre of Ghana. It is the first time anyone has been permitted to shoot a music video in this spectacular theatre, and the team don't waste the opportunity.

Using the impressive structure as a backdrop, every shot utilises the angular, imposing architecture of the location, and when paired with the subtle art direction it creates a bold, striking series of images.

This theme carries through to the wardrobe, where a cast of extras wear uniquely shaped garments, full of straight edges and sharp contours, with a splash of colour and local flair. The performances are confident and assured, from both the artists and dancers, resulting in an exciting video packed full of ambitious concepts. 

The interiors are just as gorgeous, and Francis Lane does a great job of creating a dark and sexy atmosphere, utilising the deep red colour palette of the theatre, painting the characters in a vibrant silhouette. This is a project very much focused on form and design, and it's a must watch.

Rob Ulitski - 23rd Sept 2019

Tags

  • Performance
  • Afrobeat

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Credits

Production/Creative

Director
Meji Alabi
Producer
Production Company

Camera

Director of Photography
Francis Lane
Focus Puller
James Woodbridge

Wardrobe

Wardrobe
Kusi Kubi

Editorial

Editor
Sam Hardy
Editor
Meji Alabi

Grading

Colourist
Jonny Tully

Commission

Label
Disturbing London

Rob Ulitski - 23rd Sept 2019

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