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Kream & Rani 'Go Somewhere' by Michael Baldwin

Rob Ulitski - 5th Sept 2019

Rani feels the music in Michael Baldwin's video for her team-up with Norwegian duo Kream.

It's a conceptual performance video, where the vibrations of the instruments are connected to a futuristic blue bath, the water pulsating along with the bass.

With strong performances and spot-on art direction from Anthony Neale, the video feels current and exciting, and is as instantly replayable as the track it accompanies.

MICHAEL BALDWIN:

“The band sent me some great mood reference that became the springboard for the idea. It evolved a lot along the way but we wanted to create the sense of a ‘live’ performance that was more art instalLation than regular music video.”

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Rob Ulitski - 5th Sept 2019

Tags

  • Director's notes
  • Dance
  • Bath

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Credits

Production/Creative

Director
Michael Baldwin
Producer
Jack Lightfoot
Production Company
Production Manager
Emily Vincent
1st AD
Ty Hack

Camera

Director of Photography
Carl Burke
Focus Puller
Richard Savage
2nd AC
Lea Aubigne

Lighting/Grip

Gaffer
Saul Harris

Art

Art Director
Anthony Neale

Wardrobe

Make-up
Alice Howlett

Grading

Colourist
Dan Moran

Agent

Director's Representation
Lock It In

Commission

Commissioner
Wes Teshome
Label
Atlantic Records

Other credits

Assistant Producer

James Dearden

Camera Operator

Mike O'Connor

Spark

Ryan Delahunty, Mike Smit, Simon Mills

Props

Daniel MaCarthy, Max Weber, Mike Appelby, Harry Beedle

Playback

Louis Catlett

Runner

Luke Dryden

Rob Ulitski - 5th Sept 2019

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