Kream & Rani 'Go Somewhere' by Michael Baldwin
Rani feels the music in Michael Baldwin's video for her team-up with Norwegian duo Kream.
It's a conceptual performance video, where the vibrations of the instruments are connected to a futuristic blue bath, the water pulsating along with the bass.
With strong performances and spot-on art direction from Anthony Neale, the video feels current and exciting, and is as instantly replayable as the track it accompanies.
MICHAEL BALDWIN:
“The band sent me some great mood reference that became the springboard for the idea. It evolved a lot along the way but we wanted to create the sense of a ‘live’ performance that was more art instalLation than regular music video.”
PRO Credits
Credits
| Director | Michael Baldwin |
| Producer | Jack Lightfoot |
| Production Manager | Emily Vincent |
| 1st AD | Ty Hack |
| Director of Photography | Carl Burke |
| Focus Puller | Richard Savage |
| 2nd AC | Lea Aubigne |
| Gaffer | Saul Harris |
| Art Director | Anthony Neale |
| Make-up | Alice Howlett |
| Colourist | Dan Moran |
| Director's Representation | Lock It In |
| Commissioner | Wes Teshome |
| Label | Atlantic Records |
| Other credits | Assistant Producer: James Dearden Camera Operator: Mike O'Connor Spark: Ryan Delahunty, Mike Smit, Simon Mills Props: Daniel MaCarthy, Max Weber, Mike Appelby, Harry Beedle Playback: Louis Catlett Runner: Luke Dryden |
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