Kream & Rani 'Go Somewhere' by Michael Baldwin
Rob Ulitski - 5th Sept 2019
Rani feels the music in Michael Baldwin's video for her team-up with Norwegian duo Kream.
It's a conceptual performance video, where the vibrations of the instruments are connected to a futuristic blue bath, the water pulsating along with the bass.
With strong performances and spot-on art direction from Anthony Neale, the video feels current and exciting, and is as instantly replayable as the track it accompanies.
MICHAEL BALDWIN:
“The band sent me some great mood reference that became the springboard for the idea. It evolved a lot along the way but we wanted to create the sense of a ‘live’ performance that was more art instalLation than regular music video.”
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Rob Ulitski - 5th Sept 2019
Credits
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Production/Creative
- Director
- Michael Baldwin
- Producer
- Jack Lightfoot
- Production Company
- BF
- Production Manager
- Emily Vincent
- 1st AD
- Ty Hack
Camera
- Director of Photography
- Carl Burke
- Focus Puller
- Richard Savage
- 2nd AC
- Lea Aubigne
Lighting/Grip
- Gaffer
- Saul Harris
Art
- Art Director
- Anthony Neale
Wardrobe
- Make-up
- Alice Howlett
Grading
- Colourist
- Dan Moran
Agent
- Director's Representation
- Lock It In
Commission
- Commissioner
- Wes Teshome
- Label
- Atlantic Records
Other credits
Assistant Producer
James Dearden
Camera Operator
Mike O'Connor
Spark
Ryan Delahunty, Mike Smit, Simon Mills
Props
Daniel MaCarthy, Max Weber, Mike Appelby, Harry Beedle
Playback
Louis Catlett
Runner
Luke Dryden
Rob Ulitski - 5th Sept 2019