Kream & Rani 'Go Somewhere' by Michael Baldwin
Rani feels the music in Michael Baldwin's video for her team-up with Norwegian duo Kream.
It's a conceptual performance video, where the vibrations of the instruments are connected to a futuristic blue bath, the water pulsating along with the bass.
With strong performances and spot-on art direction from Anthony Neale, the video feels current and exciting, and is as instantly replayable as the track it accompanies.
“The band sent me some great mood reference that became the springboard for the idea. It evolved a lot along the way but we wanted to create the sense of a ‘live’ performance that was more art instalLation than regular music video.”
|Production Manager||Emily Vincent|
|1st AD||Ty Hack|
|Director of Photography||Carl Burke|
|Focus Puller||Richard Savage|
|2nd AC||Lea Aubigne|
|Art Director||Anthony Neale|
|Director's Representation||Lock It In|
|Other credits||Assistant Producer: James Dearden Camera Operator: Mike O'Connor Spark: Ryan Delahunty, Mike Smit, Simon Mills Props: Daniel MaCarthy, Max Weber, Mike Appelby, Harry Beedle Playback: Louis Catlett Runner: Luke Dryden|
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