Rob Ulitski - 5th Sept 2019

Rani feels the music in Michael Baldwin's video for her team-up with Norwegian duo Kream.

It's a conceptual performance video, where the vibrations of the instruments are connected to a futuristic blue bath, the water pulsating along with the bass.

With strong performances and spot-on art direction from Anthony Neale, the video feels current and exciting, and is as instantly replayable as the track it accompanies.

MICHAEL BALDWIN:

“The band sent me some great mood reference that became the springboard for the idea. It evolved a lot along the way but we wanted to create the sense of a ‘live’ performance that was more art instalLation than regular music video.”

PRO Credits

Credits

DirectorMichael Baldwin
ProducerJack Lightfoot
Production ManagerEmily Vincent
1st ADTy Hack
Director of PhotographyCarl Burke
Focus PullerRichard Savage
2nd ACLea Aubigne
GafferSaul Harris
Art DirectorAnthony Neale
Make-upAlice Howlett
ColouristDan Moran
Director's RepresentationLock It In
CommissionerWes Teshome
LabelAtlantic Records
Other creditsAssistant Producer: James Dearden Camera Operator: Mike O'Connor Spark: Ryan Delahunty, Mike Smit, Simon Mills Props: Daniel MaCarthy, Max Weber, Mike Appelby, Harry Beedle Playback: Louis Catlett Runner: Luke Dryden

Rob Ulitski - 5th Sept 2019

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