Promonews - 4th Sept 2019

Ruthless Cuts, the behind-the-scenes series produced by top London editing house Cut+Run, returns with a brand new episode in which Nathan James Tettey talks about the series of videos he directed for Dave, on the road to him becoming UK's biggest hiphop star.

In a revealing interview with Cut+Run London's Martin Macnamara, Tettey explains how he went from commissioning Dave's videos to directing them, taking the helm when the previous director of the video for Question Time had to drop out.

Their collaboration continued over five further videos, and Tettey talks about the journey they went through together, from the incredibly fast turnaround for the video for Funky Friday, to feeling a personal responsibility - as a black Londoner of Ghanian descent - to realise the message in Dave's song Black, which led them to shooting their biggest video together, and then completely change the structure of the video in the edit.  

And he describes the excitement of inspiring a meme - the 18 Hunna Challenge - from one shot at the beginning of his video for Dave's team-up with Headie One.

As previously in the long-running Ruthless Cuts series, the audio-only interview by Martin Macnamara was recorded at Factory Sound, with visuals provided by clips from the videos, made possible by the kind permission of the rights holders.

The interview was recorded by Frank Beirne at Factory, and edited by Matt Prickett, who was assisted by Rob McGuire, at Cut+Run in London.

PRO Credits

Credits

PresenterMartin Macnamara
ProducerMartin Macnamara
Executive ProducerToby Abbott
EditorMatt Prickett
Assistant EditorRob McGuire
SoundFrank Beirne
Sound RecordingFactory

Promonews - 4th Sept 2019

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