Promonews - 2nd Sept 2019

Meji Alabi's latest video for Burna Boy - from the Nigerian artist's acclaimed fourth album African Giant - captures a vintage aesthetic with an array of vivid texture to accompany the lively Afro-fusion rhythm.

The video, which also features models Aweng Chuol, Camille Munn, NyaLuak Leth, and Chanel Taylor, is Alabi's first production since signing with Black Dog Films in the UK and US.

The hugely prolific London-based director has directed music videos for the likes of Skepta, A$AP Ferg, Goldlink, Burna Boy, Yungen, Kojo Funds, Raye, Tory Lanez, Popcaan, and Swizz Beats, and for African artists such as Tiwa Savage, Nasty C, Aṣa, Wizkid, and Davido.

Working in a range of visual mediums including music video, photography, advertising campaigns, magazine editorials, and artist branding, Alabi (below) has blazed a trail in the past few years in bridging the gap between African and Western markets.

PRO Credits

Credits

DirectorMeji Alabi
ProducerAndrei Croitor
Executive ProducerJimi Adesanya
Production ManagerTheo Somers
1st ADDanny Ormerod
Director of PhotographyJoel Honeywell
GafferSonny Horwell
Art DirectorJuliana Matsubara
WardrobePC Williams
Make-upLeannah Carer
Director's RepresentationXiaoxuan Zhu
Other creditsDIRECTORS ASSISTANT: SUSAN KING RUNNER/DRIVER: ROSS JENKINS RUNNER: ATIA ANZALCHI CAMERA & LIGHTING: SONNY HORWELL FOCUS PULLER: EVE CARRENO CLAPPER LOADER: ASIA ROSE-KILGALLON

Promonews - 2nd Sept 2019

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