Rob Ulitski - 21st Aug 2019

Ed Bulmer directs a surreal, multi-format video for Declan McKenna's new song that focusses on the hypocrisy of the British arms trade.

The themes are brought to life by a selection of purposely rudimentary puppets, who go about their day-to-day lives in total ignorance of what the country is doing behind the scenes. That becomes clearer with the addition of animation and stock footage, and a series of creepy, real life closeups of facial features to hammer home the point that the UK's arms trade policy has unforgiveable consequences.

Declan McKenna says: “I wanted to write a song that was outright against war, in any form. Violence breeds violence and I just don’t think the world is too complex to set a peaceful precedent, but it seems the business of war is what keeps happening. To say it’s a shame feels like a huge understatement.”

Declan is donating all profits made from the single to charity.

PRO Credits


DirectorEd Bulmer
ProducerLeo Green
Production CompanyPartizan Darkroom
Production ManagerCharlie Scannell
Director of PhotographyBetrand Rocourt
Focus PullerAngus Mitchell
2nd ACEthan Lodge
GafferShaun Waldie
Art DirectorKaty Beverage
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerDaniel Millar
LabelColumbia Records
Other creditsPuppet Maker Angus Choy Puppeteers Anita Bruvere Ewa Luczkow Angus Choy 2D Animation Ed Bulmer Nelly Michenaud

Rob Ulitski - 21st Aug 2019

Related Content


Coldplay 'Daddy' by Åsa Lucander

Åsa Lucander's lovely video for Coldplay takes a mixed media approach to tell the story of a girl lost at sea, alone in a rowing boat sailing towards the unknown.

Promonews - 29th Nov 2019


Lee Ann Womack 'Hollywood' by Chris Ullens

This wonderful video by Chris Ullens for country star Lee Ann Womack brings the story of a crumbling relationship to life in a way that's both familiar and new: stop motion animation meets …

David Knight - 1st May 2019


John Grant 'Boy From Michigan' by Casey & Ewan

Ewan Jones Morris and Casey Raymond have been making videos for John Grant since his first solo album Queen Of Denmark came out more than a decade ago. It's been a remarkable …

David Knight - 8 months ago

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 14 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 19 days ago