Rob Ulitski - 21st Aug 2019

Ed Bulmer directs a surreal, multi-format video for Declan McKenna's new song that focusses on the hypocrisy of the British arms trade.

The themes are brought to life by a selection of purposely rudimentary puppets, who go about their day-to-day lives in total ignorance of what the country is doing behind the scenes. That becomes clearer with the addition of animation and stock footage, and a series of creepy, real life closeups of facial features to hammer home the point that the UK's arms trade policy has unforgiveable consequences.

Declan McKenna says: “I wanted to write a song that was outright against war, in any form. Violence breeds violence and I just don’t think the world is too complex to set a peaceful precedent, but it seems the business of war is what keeps happening. To say it’s a shame feels like a huge understatement.”

Declan is donating all profits made from the single to charity.

PRO Credits


DirectorEd Bulmer
ProducerLeo Green
Production ManagerCharlie Scannell
Director of PhotographyBetrand Rocourt
Focus PullerAngus Mitchell
2nd ACEthan Lodge
GafferShaun Waldie
Art DirectorKaty Beverage
Director's RepresentationClaire Stubbs @ Partizan U.k
CommissionerDaniel Millar
LabelColumbia Records
Other creditsPuppet Maker Angus Choy Puppeteers Anita Bruvere Ewa Luczkow Angus Choy 2D Animation Ed Bulmer Nelly Michenaud

Rob Ulitski - 21st Aug 2019

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