UK pop artist legend Pete Fowler brings his inimitable talents to bear on the video for Happy Mondays' lost gem The Egg.
Prince 'Holly Rock' by Aaron Lampert
For a song that was originally performed by Sheila E and featured in the early hip hop movie Krush Groove, this Prince recording from the 1980s gets a well-executed, time-specific comic book treatment by Aaron Lampert.
Inspired by a Prince comic book from the early 90s, this is a welcome piece of additional Prince visual content - approved by his estate - to be enjoyed by his avid fanbase.
"This was a really exciting brief to work on - essentially an open brief, but they had requested that it feel fun / epic and could also appeal to a younger audience.
"There is a Prince comic book Alter Ego by Dwayne McDuffie and Denys Cowan from 1991, which the Prince Estate cited as a possible stylistic reference. This was the inspiration for the use of comic-book style panels in the video.
"The song was written in 1985, so we were instructed to ensure that all the Prince reference imagery that we used was from the relevant time period. All of the outfits and hairstyles in the video are based on that era of Prince. We strived to retain as much likeness and authenticity as possible.
"The track was originally performed by Sheila E and featured in the 1985 hip hop movie Krush Groove, which is based on the early days of the Def Jam label. Krush Groove and the early hip hop influence was the inspiration for the graffiti sections. Lots of the graffiti is Prince’s actual handwriting, taken directly from his original handwritten lyrics provided by his estate. I isolated individual words and phrases and then processed them to give them the appropriate look.
"I wanted to give the video a modern twist on an 80s feel. I grew up in the 80s and much of my favourite film and music comes from that decade. The song and Prince reference material, combined with the fact that I’m a big fan of comics and hip hop history meant that the aesthetic of the video came together quite naturally.
"The decision to lip-sync Prince’s vocal and sync the animated instruments with the track was to ensure that there was a strong connection between the music and the visuals. I wanted to bring as much life and rhythm to the imagery as possible.
"The main challenge was devising a plan that was doable in the time that we had to work with. And as well as keeping on brief, there was also the pressure of developing something that Prince’s huge existing fanbase would approve of.
"I worked with a very talented team, producer Mike Downs at Electric Light Studios, art director Sharon Liu and animators Nicolette van Gendt, Duncan Gist, Reg Isaac and Andrea Simonti.
"Since the video went live i've had many positive messages from hardcore fans which has been great."
|Production Company||Electric Light Studios|
|Art Director||Sharon Liu|
|VFX||Nicolette Van Gendt, Duncan Gist, Reg Isaac, Andrea Simonti|
|Label||Warner Music UK|
A distorted figure explores an alien world in One Shy Morning, directed by Stephen Smith.
Iann Dior and Trippie Redd get extremely high in Andy Hines's video that starts in live action and then breaks through the cartoon barrier.
How to follow the tour de force that was Anima? Thom Yorke has turned to Art Camp and Saad Moosijee to create something of the same atmosphere and aesthetic established in Paul Thomas …
Caviar have announced the addition of acclaimed Mexican/Spanish directing duo Los Pérez to their …
2020 Grammy Award nominees have been announced, ahead of the show itself to be held …
Jamie Gyngell has won this year's Homespun Yarns short film competition with his film 4x6, …
Homespun Yarns 2019 screening night takes place at Ministry of Sound this evening (Thursday, …
Luke Monaghan, whose music video credits include acclaimed videos for Sam Smith, Disclosure, A$AP …
The video for James Massiah's Natural Born Killers (Ride For Me) won Best Music Video at Energa …