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Lefa ft. Vald 'Bitch' by Akim Laouar Aronsen

Ned Botwood - 16th July 2019

Akim Laouar Aronsen directs this stylish, tragic neo-noir for Parisian rappers Lefa and Vald - set in a parallel world where the rush of celebrity is pursued at any cost.

Aronsen’s video revolves around a fascinating concept. In his brave new world, celebrity is not merely social recognition, but a sensation. And this sensation can be provided by a hallucinogenic drug, extracted from peacock feathers.

Lefa and his partner manufacture this drug, and are holed up in a rural home playing happy families - unaware that someone is coming for them. This is Vald, who plays a volatile junkie with all the verve of an upcoming actor. The inevitable violent climax rests on a superb twist - so keep watching until the bitter end.

Between photography by UKMVA nominee Adolpho Veloso and dashing wardrobe by Jana Zaharijevic, this video is a real cinematic treat. With bold lighting and compositions that border on the baroque, the video has shades of Ryan Gosling’s film Lost River, shot by the inimitable Benoît Debie.

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Ned Botwood - 16th July 2019

Tags

  • New Director
  • Drama
  • Narrative
  • Alternative, Alternative, Hip Hop
  • Hip-Hop

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Credits

Production/Creative

Director
Akim Laouar Aronsen
Producer
Arthur Parratte
Production Company
Executive Producer
Minja Jovanovic
1st AD
Sacha Bitton

Camera

Director of Photography
Adolpho Veloso

Wardrobe

Wardrobe
Jana Zaharijevic

Editorial

Editor
Tianès Montasser

Grading

Colourist
Serginho Pasqualino Jr
Colour grade company
Bleach Sao Paulo

VFX

Post production company
Firm Studio
Post Producer
Raimbaut Gaffier

Agent

Director's Representation
Lock It In

Other credits

Line Producer

Thibault Luque

Production Service

She Films

Set Designer

Livija Mikic

Sound Design

THE Paris

Sound Producer

Martin Sumeire

Ned Botwood - 16th July 2019

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