Lefa ft. Vald 'Bitch' by Akim Laouar Aronsen
Ned Botwood - 16th July 2019
Akim Laouar Aronsen directs this stylish, tragic neo-noir for Parisian rappers Lefa and Vald - set in a parallel world where the rush of celebrity is pursued at any cost.
Aronsen’s video revolves around a fascinating concept. In his brave new world, celebrity is not merely social recognition, but a sensation. And this sensation can be provided by a hallucinogenic drug, extracted from peacock feathers.
Lefa and his partner manufacture this drug, and are holed up in a rural home playing happy families - unaware that someone is coming for them. This is Vald, who plays a volatile junkie with all the verve of an upcoming actor. The inevitable violent climax rests on a superb twist - so keep watching until the bitter end.
Between photography by UKMVA nominee Adolpho Veloso and dashing wardrobe by Jana Zaharijevic, this video is a real cinematic treat. With bold lighting and compositions that border on the baroque, the video has shades of Ryan Gosling’s film Lost River, shot by the inimitable Benoît Debie.
Ned Botwood - 16th July 2019
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Credits
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Production/Creative
- Director
- Akim Laouar Aronsen
- Producer
- Arthur Parratte
- Production Company
- S
- Executive Producer
- Minja Jovanovic
- 1st AD
- Sacha Bitton
Camera
- Director of Photography
- Adolpho Veloso
Wardrobe
- Wardrobe
- Jana Zaharijevic
Editorial
- Editor
- Tianès Montasser
Grading
- Colourist
- Serginho Pasqualino Jr
- Colour grade company
- Bleach Sao Paulo
VFX
- Post production company
- Firm Studio
- Post Producer
- Raimbaut Gaffier
Agent
- Director's Representation
- Lock It In
Other credits
Line Producer
Thibault Luque
Production Service
She Films
Set Designer
Livija Mikic
Sound Design
THE Paris
Sound Producer
Martin Sumeire
Ned Botwood - 16th July 2019