Ned Botwood - 16th July 2019

Akim Laouar Aronsen directs this stylish, tragic neo-noir for Parisian rappers Lefa and Vald - set in a parallel world where the rush of celebrity is pursued at any cost.

Aronsen’s video revolves around a fascinating concept. In his brave new world, celebrity is not merely social recognition, but a sensation. And this sensation can be provided by a hallucinogenic drug, extracted from peacock feathers.

Lefa and his partner manufacture this drug, and are holed up in a rural home playing happy families - unaware that someone is coming for them. This is Vald, who plays a volatile junkie with all the verve of an upcoming actor. The inevitable violent climax rests on a superb twist - so keep watching until the bitter end.

Between photography by UKMVA nominee Adolpho Veloso and dashing wardrobe by Jana Zaharijevic, this video is a real cinematic treat. With bold lighting and compositions that border on the baroque, the video has shades of Ryan Gosling’s film Lost River, shot by the inimitable Benoît Debie.

Credits

DirectorAkim Laouar Aronsen
ProducerArthur Parratte
Production CompanySolab
Executive ProducerMinja Jovanovic
1st ADSacha Bitton
Director of PhotographyAdolpho Veloso
WardrobeJana Zaharijevic
EditorTianès Montasser
ColouristSerginho Pasqualino Jr
Grading companyBleach Sao Paulo
Post production companyFirm Studio
Post ProducerRaimbaut Gaffier
Director's RepresentationLock It In
Other creditsLine Producer: Thibault Luque Production Service: She Films Set Designer: Livija Mikic Sound Design: THE Paris Sound Producer: Martin Sumeire

Ned Botwood - 16th July 2019

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