Lefa ft. Vald 'Bitch' by Akim Laouar Aronsen
Akim Laouar Aronsen directs this stylish, tragic neo-noir for Parisian rappers Lefa and Vald - set in a parallel world where the rush of celebrity is pursued at any cost.
Aronsen’s video revolves around a fascinating concept. In his brave new world, celebrity is not merely social recognition, but a sensation. And this sensation can be provided by a hallucinogenic drug, extracted from peacock feathers.
Lefa and his partner manufacture this drug, and are holed up in a rural home playing happy families - unaware that someone is coming for them. This is Vald, who plays a volatile junkie with all the verve of an upcoming actor. The inevitable violent climax rests on a superb twist - so keep watching until the bitter end.
Between photography by UKMVA nominee Adolpho Veloso and dashing wardrobe by Jana Zaharijevic, this video is a real cinematic treat. With bold lighting and compositions that border on the baroque, the video has shades of Ryan Gosling’s film Lost River, shot by the inimitable Benoît Debie.
|Director||Akim Laouar Aronsen|
|Executive Producer||Minja Jovanovic|
|1st AD||Sacha Bitton|
|Director of Photography||Adolpho Veloso|
|Colourist||Serginho Pasqualino Jr|
|Grading company||Bleach Sao Paulo|
|Post production company||Firm Studio|
|Post Producer||Raimbaut Gaffier|
|Director's Representation||Lock It In|
|Other credits||Line Producer: Thibault Luque Production Service: She Films Set Designer: Livija Mikic Sound Design: THE Paris Sound Producer: Martin Sumeire|
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