Lefa ft. Vald 'Bitch' by Akim Laouar Aronsen
Akim Laouar Aronsen directs this stylish, tragic neo-noir for Parisian rappers Lefa and Vald - set in a parallel world where the rush of celebrity is pursued at any cost.
Aronsen’s video revolves around a fascinating concept. In his brave new world, celebrity is not merely social recognition, but a sensation. And this sensation can be provided by a hallucinogenic drug, extracted from peacock feathers.
Lefa and his partner manufacture this drug, and are holed up in a rural home playing happy families - unaware that someone is coming for them. This is Vald, who plays a volatile junkie with all the verve of an upcoming actor. The inevitable violent climax rests on a superb twist - so keep watching until the bitter end.
Between photography by UKMVA nominee Adolpho Veloso and dashing wardrobe by Jana Zaharijevic, this video is a real cinematic treat. With bold lighting and compositions that border on the baroque, the video has shades of Ryan Gosling’s film Lost River, shot by the inimitable Benoît Debie.
|Director||Akim Laouar Aronsen|
|Executive Producer||Minja Jovanovic|
|1st AD||Sacha Bitton|
|Director of Photography||Adolpho Veloso|
|Colourist||Serginho Pasqualino Jr|
|Grading company||Bleach Sao Paulo|
|Post production company||Firm Studio|
|Post Producer||Raimbaut Gaffier|
|Director's Representation||Lock It In|
|Other credits||Line Producer: Thibault Luque Production Service: She Films Set Designer: Livija Mikic Sound Design: THE Paris Sound Producer: Martin Sumeire|
Maddy King's video for Australian electronic duo Moza opens on images of a young motorcyclist gliding through empty roads with a background of white-tipped mountains, an alluring image of …
A deceitful televangelist and two church servants exploit the devotion of an ensemble of innocent believers, until events spiral strangely out of control, in Ian Isak's compelling …
Farhad Ghaderi's impassioned video for Canadian artist Jordan Klassen, nominated at last month's UK Music Video Awards 2019, tells the story of two brothers, where an upcoming sports event …
A group of human survivors heading for refuge desperately try to evade an unseen enemy, in Jay Walker's thrilling video for PBDY.
Beyoncé leads the nominees for the 63rd Grammy Awards, and among her nine nominations …
Colourist Henry Howard has joined the expanding team at Wash, joining company founder and senior …
EnergaCAMERIMAGE, the international film festival celebrating the art of cinematography is now …
Agile Films have announced the signing of Yoni Lappin to their director's roster for music videos …
The Sam Pilling-directed video for DJ Shadow ft De La Soul’s Rocket Fuel, and Finnish-born …
DJ SHADOW & DE LA SOUL'S ‘ROCKET FUEL' WINS WINS VIDEO OF THE YEAR