Bastille 'Joy' by BWTV
The fact that Bastille are mixing things up for the campaign around their new album Doom Days is exemplified by the convention-busting video for Joy by BWTV - formerly or otherwise known as Brainwash.
BWTV augment found footage - including some extraordinary CCTV - with on-point 2D animation, with highly entertaining results.
Let's just say, people do some very strange things...
"Using a combination of found footage and animation we wanted to subvert and satirise some of the things people do to bring them joy, especially when they think no one’s watching. We trawled through many, many hours of CCTV to find the right balance for the video, 3 months later we emerged with square eyes and a pretty risky browser history. Let's just say, people do some very strange things..."
|Animation supervisor||Jordan Martin|
|Director's Representation||Carrie Sutton|
|Director's Representation||Lock It In|
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So, at last - it's showtime!