Sody 'The Bully' by Will & Carly
Will & Carly's video for Sody employs an apt and very effective device to project the powerful emotion that drives her song The Bully.
Each cast member, including Sody, is in a photographic studio, as if having their school photo taken. And the camera serves to prize the inner angst from each of this diverse group. Lipsyncing the song, they each reveal they have suffered in the same way - at the hands of a bully. In that respect, Will & Carly have pointed at the wider truth behind a very personal song.
WILL & CARLY:
"A study by The Office of National Statistics suggests that a massive 43% of young people have experienced bullying online, which many attribute to the rise of social media, creating a platform for 24-hour harassment and victimisation. SODY has taken the very painful and raw experience of being bullied and turned it into a positive and empowering message to others going through the same struggle.
"With bullying being prevalent now more than ever, we wanted to lend SODY’s voice to young people who have had to endure similar pain, discrimination and loneliness. Using the familiar yet vulnerable school portrait setting which often draws out our insecurities, we created a stage for our incredible cast to share this cathartic and empowering message whilst heroing the beauty of being different."
|Director||Will & Carly|
|Producer||Vanessa Mc Donnell|
|Production Company||Common People Films|
|Executive Producer||Ramy Dance|
|Executive Producer||Tony Roberts|
|1st AD||Jonathan Sidwell|
|Director of Photography||David Wright|
|Focus Puller||Benjamin Smith|
|2nd AC||Lydia Stott|
|Art Director||Tea Mulabdic|
|Wardrobe||Alexandra Vilcov, Danyul Brown|
|Editing company||Work Editorial|
|Director's Representation||Las Bandas Be Brave|
|Other credits||Nik Lejak, Paul Weinreich|
Sam Frankl sits defiant as the walls crash down around him in Will & Carly's promo for Gold Rush.
Young directing partnership Will & Carly make their strongest statement yet with the new Faux video.
Will & Carly's video for Sam Frankl is a highly stylised piece of performance that explores the collapse of a relationship thorugh choregoraphy in a simple stark space.
A young man walks through different parts of London at night - nothing unusual there, but for Sara Shevlin's debut single Walk The Wonders, new directors Will & Carly have …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …
Pulse Films has announced that Nnena Nwakodo has joined the award-winning Music Videos …