Sody 'The Bully' by Will & Carly
Will & Carly's video for Sody employs an apt and very effective device to project the powerful emotion that drives her song The Bully.
Each cast member, including Sody, is in a photographic studio, as if having their school photo taken. And the camera serves to prize the inner angst from each of this diverse group. Lipsyncing the song, they each reveal they have suffered in the same way - at the hands of a bully. In that respect, Will & Carly have pointed at the wider truth behind a very personal song.
WILL & CARLY:
"A study by The Office of National Statistics suggests that a massive 43% of young people have experienced bullying online, which many attribute to the rise of social media, creating a platform for 24-hour harassment and victimisation. SODY has taken the very painful and raw experience of being bullied and turned it into a positive and empowering message to others going through the same struggle.
"With bullying being prevalent now more than ever, we wanted to lend SODY’s voice to young people who have had to endure similar pain, discrimination and loneliness. Using the familiar yet vulnerable school portrait setting which often draws out our insecurities, we created a stage for our incredible cast to share this cathartic and empowering message whilst heroing the beauty of being different."
|Director||Will & Carly|
|Producer||Vanessa Mc Donnell|
|Executive Producer||Ramy Dance|
|Executive Producer||Tony Roberts|
|1st AD||Jonathan Sidwell|
|Director of Photography||David Wright|
|Focus Puller||Benjamin Smith|
|2nd AC||Lydia Stott|
|Wardrobe||Alexandra Vilcov, Danyul Brown|
|Editing company||Work Editorial|
|Art Director||Tea Mulabdic|
|Other credits||Nik Lejak, Paul Weinreich|
Sam Frankl sits defiant as the walls crash down around him in Will & Carly's promo for Gold Rush.
Will & Carly's video for Sam Frankl is a highly stylised piece of performance that explores the collapse of a relationship thorugh choregoraphy in a simple stark space.
Young directing partnership Will & Carly make their strongest statement yet with the new Faux video.
A young man walks through different parts of London at night - nothing unusual there, but for Sara Shevlin's debut single Walk The Wonders, new directors Will & Carly have …
Director and photographer Marie Schuller, who has built her reputation as a prominent filmmaker in …
Homespun, the music video and content arm of Stitch Editing, have announced the three finalists …
Former music and film journalist Lee Fairweather has joined London-based production company …
Procam, Europe’s largest digital cinematography hire facility, is partnering with the UK …
CAMERIMAGE, the International Film Festival Of The Art Of Cinematography, has announced the last …
CHEAT, the East London-based grading and finishing studio, is once again partnering this …