Promonews - 26th Apr 2019

Will & Carly's video for Sody employs an apt and very effective device to project the powerful emotion that drives her song The Bully. 

Each cast member, including Sody, is in a photographic studio, as if having their school photo taken. And the camera serves to prize the inner angst from each of this diverse group. Lipsyncing the song, they each reveal they have suffered in the same way - at the hands of a bully. In that respect, Will & Carly have pointed at the wider truth behind a very personal song.

WILL & CARLY:

"A study by The Office of National Statistics suggests that a massive 43% of young people have experienced bullying online, which many attribute to the rise of social media, creating a platform for 24-hour harassment and victimisation. SODY has taken the very painful and raw experience of being bullied and turned it into a positive and empowering message to others going through the same struggle.

"With bullying being prevalent now more than ever, we wanted to lend SODY’s voice to young people who have had to endure similar pain, discrimination and loneliness. Using the familiar yet vulnerable school portrait setting which often draws out our insecurities, we created a stage for our incredible cast to share this cathartic and empowering message whilst heroing the beauty of being different."

PRO Credits

Credits

DirectorWill & Carly
ProducerVanessa Mc Donnell
Executive ProducerRamy Dance
Executive ProducerTony Roberts
1st ADJonathan Sidwell
Director of PhotographyDavid Wright
Focus PullerBenjamin Smith
2nd ACLydia Stott
GafferJoe Shermo
Art DirectorTea Mulabdic
WardrobeAlexandra Vilcov, Danyul Brown
Make-upGrace Gray
EditorLouise Robinson
Editing companyWork Editorial
CommissionerKat Cattaneo
LabelRelentless
LabelSony Music
Other creditsNik Lejak, Paul Weinreich

Promonews - 26th Apr 2019

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