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Sody 'The Bully' by Will & Carly

Promonews - 26th Apr 2019

Will & Carly's video for Sody employs an apt and very effective device to project the powerful emotion that drives her song The Bully. 

Each cast member, including Sody, is in a photographic studio, as if having their school photo taken. And the camera serves to prize the inner angst from each of this diverse group. Lipsyncing the song, they each reveal they have suffered in the same way - at the hands of a bully. In that respect, Will & Carly have pointed at the wider truth behind a very personal song.

WILL & CARLY:

"A study by The Office of National Statistics suggests that a massive 43% of young people have experienced bullying online, which many attribute to the rise of social media, creating a platform for 24-hour harassment and victimisation. SODY has taken the very painful and raw experience of being bullied and turned it into a positive and empowering message to others going through the same struggle.

"With bullying being prevalent now more than ever, we wanted to lend SODY’s voice to young people who have had to endure similar pain, discrimination and loneliness. Using the familiar yet vulnerable school portrait setting which often draws out our insecurities, we created a stage for our incredible cast to share this cathartic and empowering message whilst heroing the beauty of being different."

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Promonews - 26th Apr 2019

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Credits

Production/Creative

Director
Will & Carly
Producer
Vanessa Mc Donnell
Production Company
Executive Producer
Tony Roberts
Executive Producer
Ramy Dance
1st AD
Jonathan Sidwell

Camera

Director of Photography
Focus Puller
Benjamin Smith
2nd AC
Lydia Stott

Lighting/Grip

Gaffer
Joe Shermo

Art

Art Director
Tea Mulabdic

Editorial

Editor
Louise Robinson
Editing company
Work Editorial

Grading

Colourist
Jax Harney
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Kat Cattaneo
Label
Relentless
Label
Sony Music

Other credits

Nik Lejak, Paul Weinreich

Promonews - 26th Apr 2019

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