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Ruti 'Racing Cars' by Lauren Pringle

Promonews - 15th Apr 2019

New director Lauren Pringle delivers a charming showcase for the mellow-voiced Ruti, taking some familiar pop video elements - exuberant dancers, lit-up cars - and dialling it all back from the usual levels to give it a relaxed, slighty trippy, very feelgood mood. 

LAUREN PRINGLE:

"Movement and feeling is a big part of my work and when I heard the enchanting voice of Ruti, I couldn't help but want to create something that reflected this nostalgic and rippling tone.

"I wanted to see how I could merge movement with a feeling of fantasy that had elements of 80’s/90’s teenage movies. Back To The Future, The Breakfast Club and Heathers for example were big influences of my childhood and I wanted to think about how I could reconstruct this feeling within the characters and aesthetic but with a modern twist that felt current and engaging for Ruti.

"Using the fractal lenses was really the magic touch with this work and this helped me to recreate this strong feeling of glow and mysticism that I feel the song resonates. Keeping it sparkly, light and slightly trippy in contrast with the playful day reality worked really well and I wanted the viewer to feel the power of Ruti’s voice and be swept up for a few minutes in a realm of mystique and play."

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Promonews - 15th Apr 2019

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  • Director's notes
  • New Director
  • Pop

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Credits

Production/Creative

Director
Lauren Pringle
Producer
Natalie Uglow
Production Company
Executive Producer
Toby Walsham
1st AD
Jhiliem Miller

Camera

Director of Photography
Molly Manning Walker
Focus Puller
James Wicks
2nd AC
Kit Sullivan

Lighting/Grip

Gaffer
Ramzey Sabbagh

Art

Art Director
Jakob Gierse

Editorial

Editor
Lawrence Dawes
Editor
Jhiliem Miller
Editing company
Coffee & TV

Grading

Colourist
Dan Moran
Colour grade company
Smoke & Mirrors

Agent

Director's Representation

Commission

Commissioner
Richard Grewe
Label
Polydor Records

Other credits

PRODUCTION ASSISTANT

​RYAN MORGAN, AVELY VAIN

ELECTRICIAN:​ CHARLIE MANNING WALKER

ART DEPT ASSISTANT

​HARRY BEEDLE

STYLIST ASSISTANT

​KIAH BIBBY

BTS

​BORJA MARTING

CAST

Ruti, Riley J Wolf, Jordan Ajadi, Kirubel Belay, Rachael Hooper, Freja Jenkin, Kassi Chana

Promonews - 15th Apr 2019

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