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My Michelle 'Young And Beautiful' by Anna Radchenko

Promonews - 9th Apr 2019

In Anna Radchenko's video for My Michelle frontwoman Tanya is brought to a gathering in the forest, to be a sacrificial victim. But the outcome is unexpected.

The singer's dearest childhood memories are connected to the forests in her own hometown, Chigiri, that have since suffered widespreadf destruction. So her and Radchenko have created a story of personal responsibility and sacrifice for the sake of nature. The director drew the inspiration for the video from one the works of surrealist artists Shana and Robert ParkeHarrisson, Earth Elegies, where human life is sacrificed to let the spring commence.

So it's a powerful statement and also a call for action. Later in the year Tanya is planning to gather her fans and followers in order to plant a small forest (those who cannot participate in the act can make a donation). So, in this case, art goes beyond a pretty picture. It creates action. It provokes thought.

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Promonews - 9th Apr 2019

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Credits

Production/Creative

Director
Anna Radchenko
Producer
Alexandre Jordania
Producer
Anastasia Limarenko
Production Company
Teo Films
Production Company
Trxtr Production
Production Company
Production Manager
Nika Aslamazishvili
Production Manager
Zaza Sagareishvili

Camera

Director of Photography
Vsevolod Ledovski
Focus Puller
Guram Odisharia
2nd AC
Goga Karbelashvili

Lighting/Grip

Gaffer
Vazha Aprasidze

Art

Art Director
Varuzhan Gandzhumya

Wardrobe

Wardrobe
Lela Pirtskhalava
Make-up
Yulia Yurchenko

Editorial

Editor
Suga Suppiah

Grading

Colourist
Toby Tomkins
Colour grade company

VFX

VFX
Murat Kilić
Post Producer
Nathan Killham

Agent

Director's Representation

Promonews - 9th Apr 2019

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